Go-To-Market Product Lead

1 week ago

Dallas, Texas, United States JLL Full time

Drive Innovation in Leasing Solutions

JLL is seeking a seasoned Go-To-Market Product Lead to spearhead the adoption of our leasing products within the Leasing and Capital Markets Technology Group. As a key member of our team, you will develop and execute marketing strategies, collaborating with product management, sales, and marketing teams to differentiate JLL's prop tech offerings.

Key Responsibilities:

  • Develop and implement go-to-market strategies and product positioning for JLL leasing products.
  • Create product marketing content, including sales collateral, presentations, case studies, and website content.
  • Conduct market research and competitive analysis to identify trends, customer insights, and opportunities.
  • Collaborate with the product management team to translate technical information into customer-centric messaging.
  • Develop and execute internal and external multi-channel marketing campaigns, including digital marketing, email, signage, and events.
  • Create off-the-shelf sales enablement materials and training to support brokerage teams.
  • Stay updated with industry trends, market needs, and competitor offerings.
  • Build strong relationships with product managers, brokers, and customers for feedback and product improvements.

Requirements:

  • Bachelor's degree in marketing, business administration, or related field.
  • 5+ years in product marketing, preferably in commercial real estate or technology.
  • Proven success in developing and executing product marketing strategies.
  • Strong understanding of marketing principles, branding, and messaging.
  • Excellent communication skills, able to articulate complex concepts clearly.
  • Familiar with digital marketing tactics, including email, social media, and content marketing.
  • Strong project management skills, able to handle multiple projects and meet deadlines.
  • Analytical mindset with data-driven decision-making skills.
  • Self-motivated and proactive with a passion for results and continuous improvement.

About JLL:

JLL is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Our comprehensive benefits package prioritizes mental, physical, and emotional health, including 401(k) plan with matching company contributions, comprehensive medical, dental, and vision care, paid parental leave, and flexible work arrangements.

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