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Product Marketing Strategist

1 month ago

Dallas, Texas, United States Polly Full time
Job Title: Product Marketer

We are seeking a highly skilled Product Marketer to join our team at Polly. As a Product Marketer, you will be responsible for developing and executing comprehensive go-to-market (GTM) strategies for our SaaS products, driving growth and market penetration.

Key Responsibilities:
  • Develop and execute GTM strategies for new and existing products, driving growth and market penetration.
  • Collaborate with cross-functional teams to align on product positioning, messaging, and value propositions.
  • Lead market research and competitive analysis to identify market trends, customer needs, and product opportunities.
  • Create and manage integrated marketing campaigns that drive product awareness, lead generation, and customer acquisition.
  • Own product positioning and messaging, ensuring consistency across all marketing channels and customer touchpoints.
  • Work closely with sales teams to support product launches, providing sales enablement tools, training, and collateral.
  • Track and analyze product performance metrics, using insights to refine the GTM strategy and optimize marketing efforts.
  • Act as a key advocate for the product internally and externally, representing the voice of the customer in product development discussions.
  • Analyze total TAM and help prioritize strongest ROI products and features.
  • Work with finance on pricing schemes to maximize revenue per product.
  • Become a Polly product expert, being able to speak fluently on customer personas, product value drivers, and customer needs.
Requirements:
  • Proven experience in developing and executing comprehensive GTM strategies for SaaS products, preferably within the mortgage or financial services industry.
  • Hands-on style of leadership with ability to build from scratch, influence others, and work autonomously.
  • Strong understanding of product positioning, market segmentation, and customer needs to effectively launch new features or products.
  • Ability to collaborate cross-functionally with product, sales, and marketing teams to drive alignment and ensure seamless execution of GTM plans.
  • Experience with pricing strategies, competitive analysis, and value proposition development to optimize product-market fit.
  • Demonstrated success in driving product adoption and revenue growth through targeted marketing campaigns and customer engagement.
  • Analytical mindset with proficiency in using data and analytics tools to measure campaign performance, market trends, and ROI.
  • Excellent communication skills, both written and verbal, with the ability to create compelling product messaging for various channels and audiences.
  • Familiarity with CRM and marketing automation tools to build scalable marketing programs and track effectiveness.
About Polly:

Polly is transforming the mortgage industry with its modern, data-driven capital markets ecosystem. Banks, credit unions, and mortgage lenders nationwide trust Polly's revolutionary Product and Pricing Engine (PPE), Loan Trading Exchange, and actionable data and analytics to automate and optimize the entire capital markets value chain, helping their secondary teams operate faster, smarter, and more profitably.

Polly was founded in 2019 by a seasoned team of technology and mortgage experts and is headquartered in San Francisco, California.

We are an equal opportunity employer and welcome applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, age, color, national origin, religion, sex, gender identity, sexual orientation, marital status, pregnancy status, disability status, veteran status, or any other legally protected status.