Communications Lead

4 days ago

Seattle, Washington, United States WomenLift Health Full time
Job Title: Communications Lead

WomenLift Health is seeking a highly skilled and innovative Communications Lead to develop and drive an integrated brand and content strategy across all platforms. As a key member of our team, you will be responsible for creating and executing a comprehensive content strategy that supports our organization's objectives and drives engagement with key audiences.

Key Responsibilities:
  • Develop and oversee editorial copy, editing, and stakeholder management to drive engagement and action among our key stakeholders.
  • Conceptualize and produce editorial guides that inform our organization's tone and voice, while consistently reflecting the brand voice of the organization in writing style.
  • Support our content writing initiatives by editing and working with internal and external stakeholders to deliver quality content for diverse channels.
  • Translate complex health leadership and science jargon to actionable communication outputs for a diverse pool of audiences and stakeholders.
  • Support in the organization's storytelling agenda.
  • Lead the review of our content across website, social media platforms, email newsletters, and branded content to ensure it is on message, differentiated, and resonates with target audiences.
  • Collaborate with country/regional counterparts to optimize contextual impact while telling a consistent and compelling global narrative.
  • Identify and facilitate new content opportunities, exploring ways to repurpose existing content in the WomenLift Health repository to position the brand's thought leadership.
  • Generate fresh creative ideas for initiatives and campaigns across channels and work with cross-regional teams and agencies to execute on them.
  • Drive participation in WomenLift Health-hosted events through creative content and promotional strategies.
  • Translate relevant trends/news and develop responses that are authentic and appropriate for WomenLift Health, advancing an overall communications strategy.
  • Manage freelance writers and editors, as well as video content producers, and assign prioritized content projects.
  • Review the quality of team members' content to ensure it aligns with the WomenLift Health brand/tone of voice and messaging.
  • Bring a strong data analytics capability and Monitoring, Evaluation, and Learning (MEL) commitment to the work to help inform and adjust the strategy as needed.
  • Set short- and long-term goals and measure the effectiveness of the content on a monthly, quarterly, and yearly basis.
Requirements:
  • Bachelor's degree, Master's degree preferred, in communications, public relations, journalism, or other related field.
  • 10 years of full-time content development and/or editorial experience, preferably in an area related to gender equality, women's leadership, and/or global health, with at least 5 years of experience in a Senior Lead role.
  • Strong analytical skill set and ability to make data-driven decisions.
  • A highly strategic and innovative leader who is self-motivated and seeks and identifies opportunities to advance WomenLift Health's goals.
  • Ability to manage through ambiguity, establish process, and structure to help the team operate more effectively and efficiently.
  • Superb writing and editing skills with rigorous attention to detail.
  • Excellent project management skills.
  • Highly organized and a critical, creative thinker under pressure.
  • Proactive, self-starter able to work independently.
  • An ability to cultivate team members and effectively collaborate with team members and external partners.
  • Proven ability to thrive in an entrepreneurial environment that requires initiative, flexibility, ingenuity, resilience, and commitment.
  • May require up to 15% travel.

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