Head of Media Strategy and Performance

3 days ago


Brisbane, California, United States Mediabistro Full time
Job Title: Head of Media Strategy and Performance

At ADT, we're looking for a seasoned media strategist to lead our media investment and drive business growth. As our Head of Media Strategy and Performance, you'll be responsible for developing and executing media strategies that align with our business objectives and drive demand for our innovative protection solutions.

Key Responsibilities:
  • Develop and execute media strategies that drive business growth and demand for our security solutions
  • Partner with our Advanced Analytics team to integrate media strategy with demand planning and forecasting
  • Manage agency partner relationships and ensure alignment with business objectives
  • Lead and grow the Media team, fostering a culture of creativity, accountability, and collaboration
  • Develop and execute media campaigns that resonate with our brand platform and drive demand
  • Measure and interpret the impact of media strategies on consumer confidence, trust, and demand for our security solutions
Requirements:
  • 10-15 years of experience in digital media, with a focus on media planning and optimization
  • Proven track record of growth and success in media strategy and planning
  • Strong analytical skills and ability to interpret data and drive business decisions
  • Excellent communication and leadership skills, with the ability to manage and grow a team
  • Knowledge of CDP tools, DSP tools, Google Analytics, and other major media platforms
What We Offer:
  • A competitive salary range of $167,000 to $240,000, based on experience and qualifications
  • Annual bonus and equity awards, allocated based on company and individual performance
  • A comprehensive benefits package, including healthcare, 401(k) plan, and company match
  • 6 paid holidays and up to 120 hours of paid time off in the first year, increasing after the first year

At ADT, we're committed to helping save lives and protecting our customers' valuables. If you're a seasoned media strategist with a passion for driving business growth and demand, we'd love to hear from you.



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