Marketing Analytics Expert

3 days ago


Minneapolis, Minnesota, United States National Marrow Donor Program Full time

**Job Description**

We are seeking a highly skilled Marketing Analytics Expert to join our team at the National Marrow Donor Program. As a key member of our marketing team, you will play a critical role in analyzing and interpreting large datasets to inform marketing strategies and optimize campaign performance.

About the Role

This is a senior-level position that requires a deep understanding of marketing analytics, data analysis, and campaign optimization. You will be responsible for leading cross-functional teams to design, develop, and execute marketing campaigns that meet business objectives. Your expertise will help us measure and improve campaign performance, optimize ROI, and inform marketing channel utilization.

Responsibilities

  • Develop and execute marketing strategies that align with business goals
  • Analyze campaign performance data to identify trends, opportunities, and areas for improvement
  • Lead cross-functional teams to design, develop, and execute marketing campaigns
  • Collaborate with stakeholders to define analytics requirements, set up tracking and reporting tools, and provide regular insights and recommendations
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve campaign effectiveness

Requirements

To be successful in this role, you should have:

  • A Bachelor's degree in Marketing, Business Administration, or a related field
  • A minimum of 5 years of experience in marketing analytics, with a focus on campaign analysis and optimization
  • Proven track record of success in driving campaign performance, increasing ROI, and improving customer engagement
  • Excellent analytical, communication, and project management skills
  • Experience working with marketing automation platforms, CRM systems, and data analytics tools

What We Offer

We offer a competitive salary range of $95,000 - $120,000 per year, depending on experience. Our comprehensive benefits package includes medical, dental, and vision coverage, 401(k) matching, and paid time off.



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