Product Marketing Expert
2 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our team at PatientIQ, a fast-growing health tech company based in Chicago.
The estimated annual salary for this role is between $120,000 and $180,000, depending on experience.
Job OverviewThis critical position will be the link between marketing, sales, product, and customer success teams. You will play a pivotal role in developing the voice of PatientIQ through product messaging, positioning, and brand building.
The ideal candidate will have a background in marketing, product management, communications, sales enablement, customer/account management, and content development. They must be analytical, driven, and self-motivated with excellent written and verbal communication skills.
Key Responsibilities- Work closely with the product team and cross-functionally on go-to-market strategy, responsible for downstream marketing elements, including packaging and positioning of PatientIQ's solutions.
- Lead product messaging and positioning, crafting the overall story with product management that is relevant, compelling, and differentiating in the market.
- Collaborate with marketing and sales to execute go-to-market and growth campaigns to lift brand awareness and drive demand generation.
- Create and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement.
- Create compelling stories through PowerPoint presentations, speaking proposals, customer interviews, and collateral.
- Conduct competitive analysis and identify critical differentiators and new opportunities, maintaining up-to-date competitive information for the commercial team.
- Develop and maintain product education and training.
- 3-5+ years of Product Marketing experience in B2B healthcare or health technology.
- Experience in product branding, messaging, positioning, targeting, and product launches.
- Experience in building go-to-market strategy & outbound marketing.
- Experience marketing SaaS or other subscription-based products.
- A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans.
- Excellent written and verbal communication skills.
- Successfully collaborating with cross-functional teams.
- Great Benefits: Competitive health, dental, and vision insurance, plus additional perks like 401K.
- Mission-Driven: Be part of a team that is passionate about solving meaningful problems in healthcare and improving patient lives.
- Idea Meritocracy: We value and implement great ideas, no matter where they come from.
- Flexible Time Off: We trust our team to take the time they need, whenever necessary.
- World-Class Team: Join an industry-leading team that values collaboration and excellence.
- Fast Growing: Be part of a rapidly expanding company that is making a significant impact in the healthcare industry.
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