Immunology Regional Marketing Expert
3 weeks ago
About AbbVie
AbbVie is a leading biopharmaceutical company committed to developing innovative treatments that improve the lives of patients worldwide. Our mission is to deliver remarkable impact on people's lives by addressing serious health issues in key therapeutic areas such as immunology, oncology, neuroscience, and eye care.
Job Overview
We are seeking an experienced Immunology Regional Marketing Manager to join our team in the Central Region. As a key member of our marketing team, you will be responsible for developing and executing national and regional marketing initiatives to drive brand performance and achieve business objectives.
Key Responsibilities
- Lead projects compliantly through the promotional review process to deliver high-quality work in a timely fashion
- Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
- Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
- Ability to provide in-depth insights based on the brand's key business questions to provide input on marketing strategy, resource optimization, and tactic development that drives brand performance
- Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
- Responsible for understanding a geographical area's market drivers, competitive landscape, provider dynamics, and competitive intelligence across the assigned geography
- Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
Thought Leader Engagement
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
- Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
- Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie's Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
Required Skills and Qualifications
- Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
- Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities, and influencing without direct authority to drive results
- Ability to navigate a field and headquarter-based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
- Ability to work in a fast-paced environment
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Benefits
We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401(k) plan, and short-term and long-term incentive programs.
Salary Range
The estimated salary for this role is between $120,000 and $150,000 per year, depending on experience and qualifications.
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