Digital Marketing Specialist

3 weeks ago


Athens, Georgia, United States The Classic Center Full time

The Classic Center invites applications for a Digital Marketing Specialist to drive our online presence and engage with diverse audiences. As a key member of our Marketing team, you will develop and execute digital marketing initiatives to amplify our organization's voice.

Responsibilities include creating and managing content across various digital channels, analyzing performance metrics, and collaborating with internal teams to align content with organizational priorities.

About The Role:

The Digital Marketing Specialist reports directly to the Communications Manager and is responsible for driving results-driven digital marketing initiatives. You will craft compelling content, optimize digital assets, and help grow our owned media channels.

Key Responsibilities:

  • Content Creation & Management: Develop and implement content strategies to engage target audiences and drive business results.
  • Campaign Execution: Design, deploy, and monitor email campaigns, tracking performance metrics like engagement and delivery rates.
  • Website Management: Maintain website content, ensuring accuracy, freshness, and optimal SEO performance.
  • Analytics & Reporting: Analyze performance metrics for email, website, and blog content, providing actionable insights to inform future marketing strategies.
  • Collaboration: Collaborate with internal teams and external vendors to ensure content alignment with organizational goals.
  • Innovation: Stay up-to-date with emerging digital marketing trends, leveraging tools like A/B testing, personalization strategies, and user behavior analytics to enhance engagement.

Requirements:

  • Educational Background: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Experience: Proven expertise in content creation, email marketing, or digital marketing.
  • Technical Skills: Proficiency in SEO best practices, analytics tools, and website/email management platforms.
  • Attention to Detail: Meticulous approach to content creation, editing, and proofreading.
  • Innovation & Adaptability: Eagerness to explore emerging trends and adapt strategies to reach diverse audiences effectively.

We anticipate an annual salary range of approximately $60,000 to $70,000, contingent upon qualifications and experience.

Benefits:

The Classic Center provides a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.



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