Marketing Coordinator

3 weeks ago

Jacksonville, Florida, United States Orionyx Enginnering LTD Full time

Marketing Coordinator Job Description

At Orionyx Engineering LTD, we are seeking a highly motivated and detail-oriented Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for coordinating and executing marketing initiatives that promote our services, enhance brand visibility, and engage our target audience.

Key Responsibilities:

  • Marketing Strategy Support:
    • Assist in the development and implementation of marketing strategies and campaigns aligned with the company's goals and objectives.
    • Conduct market research to identify industry trends, competitor activities, and client needs.
  • Content Creation:
    • Create, edit, and manage high-quality content for various platforms, including websites, blogs, social media, newsletters, and marketing collateral.
    • Collaborate with engineering teams to gather insights and technical information for content development.
  • Digital Marketing:
    • Coordinate and execute digital marketing campaigns, including email marketing, social media management, and online advertising.
    • Monitor and analyze digital campaign performance using analytics tools, making recommendations for optimization.
  • Brand Management:
    • Ensure consistency in branding across all marketing materials and communications.
    • Assist in developing and maintaining marketing materials such as brochures, presentations, and case studies.
  • Event Coordination:
    • Support the planning and execution of virtual events, webinars, and industry conferences, including logistics, promotions, and follow-up communications.
    • Create promotional materials and manage event registrations.
  • Collaboration and Communication:
    • Work closely with cross-functional teams, including sales, engineering, and project management, to align marketing efforts with business objectives.
    • Communicate marketing plans and progress to team members and stakeholders effectively.
  • Social Media Management:
    • Manage the company's social media profiles, including content scheduling, audience engagement, and community management.
    • Analyze social media metrics to assess engagement and reach, providing insights for improvement.
  • Reporting and Analysis:
    • Prepare regular reports on marketing activities, campaign performance, and market research findings for review by management.
    • Use data to inform decision-making and improve future marketing strategies.
  • Continuous Improvement:
    • Stay current on industry trends, emerging marketing technologies, and best practices to enhance marketing efforts.
    • Identify opportunities for process improvements and contribute innovative ideas to the marketing team.
  • Administrative Support:
    • Assist with budget tracking and vendor management for marketing initiatives.
    • Maintain organized records of marketing materials, campaigns, and activities.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Proven experience as a marketing coordinator or in a similar role, preferably within an engineering or technical environment.
  • Strong writing, editing, and verbal communication skills, with attention to detail.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics software (e.g., Google Analytics, Hootsuite, Mailchimp).

Preferred Qualifications:

  • Familiarity with SEO best practices and content marketing strategies.
  • Experience with graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.
  • Knowledge of the engineering industry and its marketing needs.

Benefits:

  • 401(k)
  • Dental insurance
  • Vision insurance
  • Health insurance
  • Life insurance
  • Paid time off

Work Location: Remote

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