Marketing Leadership Professional
3 weeks ago
The Brand Marketing Manager will be the key marketing leader for our residential home services franchise brand. This position requires close collaboration with franchisees at all stages of their business, providing training and ongoing guidance on developing, implementing, and supporting their marketing plan.
This role demands a highly consultative approach, requiring experience in marketing strategy, counter-intuitive thinking, and a genuine passion for people. The successful candidate will possess excellent presentation and speaking skills to command attention and deliver messages with confidence.
Responsibilities:
- Develop and execute marketing initiatives to achieve the brand's objectives
- Analyze marketing data to identify opportunities and advise on effective strategies
- Evaluate local marketing efforts, consulting with franchisees and the marketing team to provide feedback and recommendations
- Provide daily support to ensure recommended marketing strategies are implemented across the franchise systems
- Analyze aggregated system-wide data on marketing efforts
- Deliver in-person new franchisee training and ongoing virtual training
- Manage third-party suppliers to meet marketing department and franchise system goals
- Develop creative assets both internally and externally for the brand
- Manage technology solutions for franchisees' local marketing and advertising efforts
- Contribute to the development and implementation of a national marketing plan
Requirements:
- 4+ years of marketing experience with knowledge of online and offline tactics
- Previous experience analyzing digital marketing campaigns, including pay-per-click and Meta
- Bachelor's degree in marketing, business, or a related field
- Microsoft Office and Adobe products proficiency
- Adept at learning new technology and marketing platforms
- Strong verbal and written communication skills
- Strong organizational and time-management skills
- Ability to work independently and as part of a team
- Self-starter
- Persistence and Persuasiveness
- Multi-tasking capabilities
- Ability to see the bigger picture
Estimated Salary Range: $80,000 - $110,000 per year, depending on experience and qualifications.
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