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Senior Brand Strategist

2 months ago

New York, New York, United States CIRCLE Full time

Company Overview:

Circle is a pioneering financial technology organization at the forefront of the evolving internet of value, enabling the seamless transfer of value akin to digital data—on a global scale, with remarkable speed and cost-effectiveness compared to traditional settlement frameworks. This innovative internet layer unveils extraordinary opportunities for payments, commerce, and markets, fostering global economic growth and promoting inclusivity. Our infrastructure, including USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these advancements and seize this pivotal moment in the convergence of finance and technology.

Role Overview:

We are in search of a seasoned and highly driven Brand Manager / Brand Specialist to become an integral part of our Brand Strategy team. This role will be pivotal in defining and cultivating brand messaging aimed at enhancing awareness, familiarity, and loyalty towards Circle's brands and sub-brands, particularly in emerging markets. The ideal candidate will possess a wealth of experience in formulating brand strategies, messaging frameworks, and insights, alongside a keen interest in emerging technologies and the financial technology/Web3 landscape. A passion for establishing brands that challenge conventional norms is essential.

Key Responsibilities:

  • Craft brand messaging frameworks for Circle's brands and sub-brands, with a focus on international markets.
  • Incorporate regional insights and business objectives to shape narratives and positioning, developing innovative messaging strategies that resonate with audience needs.
  • Evaluate brands within the ecosystem and adjacent technology sectors to inform positioning strategies.
  • Oversee the execution of messaging, collaborating with Marketing, Communications, Business, and Product teams to direct activations across various channels, audiences, and touchpoints.
  • Lead and contribute to the creation of marketing content across digital platforms, events, organic and paid social media, and print campaigns.
  • Collaborate with Partner Marketing to guide partner brand activations, focusing on key strategic alliances.
  • Work with Integrated Campaigns to ensure brand representation is consistent across all campaign efforts.
  • Engage with Influencer Marketing to boost brand visibility and connect with target audiences globally.
  • Utilize insights from partners, campaign audiences, and content creators to inform future brand strategies.
  • Partner with the Creative Lab to steer brand expression, ensuring clarity and consistency while enhancing purpose and fostering meaningful connections with audiences.

Core Values:

  • Multistakeholder: Commitment to our customers, shareholders, employees, families, and local communities.
  • Mindful: Emphasis on respect, active listening, and attention to detail.
  • Driven by Excellence: Relentless pursuit of excellence and customer success, with zero tolerance for mediocrity.
  • High Integrity: Commitment to open and honest communication, upholding high moral and ethical standards.

Qualifications:

  • 7-10 years of experience in Brand Strategy, Integrated Marketing, and/or Product Marketing, with a focus on messaging and building global technology brands.
  • Demonstrated success in developing and executing effective brand strategies that drive growth.
  • Exceptional writing skills, with the ability to tailor message and tone for diverse audiences (experience in both B2B and B2C is a plus).
  • Proficiency in leveraging insights and data to build strategies, measure brand growth, and generate internal reports.
  • Strong collaborative skills with Creative teams, producing impactful and resonant work.
  • Excellent interpersonal communication skills and a collaborative mindset.
  • Familiarity with or interest in the Web3/digital currency domain is preferred.
  • A genuine enthusiasm for learning about new technologies.
  • Agency experience is advantageous.

Additional Information:

This position is eligible for day-one PERM sponsorship for qualified candidates. Circle is dedicated to fostering an inclusive financial future, with transparency at the core of our mission. We take into account various factors when determining compensation ranges and total compensation packages, including relevant experience, skill set, qualifications, and organizational needs. Compensation ranges may vary for candidates in different locations.

Equal Opportunity Employer: Circle values diversity and does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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