Strategic Marketing Campaign Lead

1 day ago


Lakeville, Minnesota, United States Securian Financial Group Full time

At Securian Financial Group, we're looking for a highly motivated Solutions Marketing Analyst to join our team. This role will play a critical part in driving marketing initiatives for our Employee Benefits Solutions (EBS) business.

We're seeking a self-starter with strong customer service and consultative selling skills to collaborate with senior marketers and develop integrated marketing campaigns for large employers and their employees. You'll work across teams, tools, and mediums to deliver marketing that influences employee behavior during different phases of the product lifecycle - buying, owning, and using.

This position involves collaborating in the development of marketing collateral for employees of large employers, understanding and following marketing plans to implement and execute marketing programs, and quickly learning new tools like Workfront, compliance software, and Salesforce Marketing Cloud.

You'll also use critical thinking to identify marketing tactics and next steps to advance the development and implementation of marketing strategies. Additionally, you'll support a book of clients, deliver marketing strategies for clients to create awareness, drive enrollment, and engage employees in supplemental health and life products, and build and maintain strong relationships with fellow marketers and account managers.

As a key member of our team, you'll have the opportunity to develop product knowledge to understand Securian products and solutions and the benefits they provide. You'll learn product details to accurately represent products in marketing and to clients, leverage product knowledge, along with marketing acumen, to create compelling marketing messaging, measure and report on marketing results, and optimize marketing based on campaign results and learnings.

In this role, you'll support marketing initiatives aligned to business goals to drive outcomes, participate on projects that drive enrollment strategies enabling product cross-sell and upsell, assist in initiatives that advance marketing innovation, effectiveness, and efficiency, and independently manage recurring or small projects.

We're committed to providing a rewarding and fulfilling career for our valued members. As a proud supporter of hybrid work, we offer the flexibility to work both virtually and in our offices. Our comprehensive range of benefits includes paid time off, leave programs, company-funded pension plan and 401(k) retirement plan, health insurance, volunteer time, and associate resource groups.

We're an equal opportunities employer and welcome applications from all qualified candidates. We believe in fostering a diverse and inclusive workplace where everyone feels valued and supported. If you're a motivated and creative marketer who is passionate about delivering impactful results, we encourage you to apply for this exciting opportunity.


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