Digital Marketing Strategist
5 days ago
We are seeking a skilled Digital Marketing Strategist to join our dynamic marketing team at Hearst. The ideal candidate will have a deep understanding of performance marketing and acquisition KPIs, hands-on experience with various platforms, and a demonstrated ability to move quickly and solve problems effectively.
Responsibilities:
- Drive a comprehensive growth marketing strategy that aligns with brand needs and business objectives.
- Manage execution of paid marketing campaigns via in-house channels, primarily social and search, driving revenue growth for subscriptions and ecommerce.
- Develop and test creative assets to enhance revenue for key brand initiatives.
- Analyze acquisition performance and optimize campaign results to find efficiencies on CPA and other KPIs while pushing for scale.
- Provide consistent reporting and analysis, offering perspective on successes, risks, and opportunities.
Qualifications:
•Bachelor's degree with 3+ years' experience in marketing and paid advertising
•Deep understanding of customer acquisition, with demonstrated success scaling media spend
•Clear verbal and written communication skills and can effectively convey insights to stakeholders
•Results-oriented, track record of delivering measurable results and achieving KPIs
The estimated salary for this position is around $90,000-$110,000 per year, depending on experience and qualifications.
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Digital Marketing Strategist
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Digital Marketing Strategist Position
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