Content Experience Lead
3 days ago
First American is a leading provider of title insurance and settlement services, with a rich history dating back to 1889. Our mission is to empower people and businesses to achieve their dreams through secure and efficient property transactions.
Job Summary
We are seeking an experienced Content Experience Lead to drive our content strategy and execution. As a key member of our marketing team, you will develop and implement a comprehensive content plan that enhances our brand reputation, engages our audience, and drives business results. Your expertise in content creation, SEO, and analytics will help us stay ahead of the curve and achieve our business objectives.
Key Responsibilities:
- Develop and execute a content strategy that aligns with our brand goals and resonates with our target audience.
- Collaborate with cross-functional teams to create high-quality content that meets business objectives.
- Analyze performance metrics to inform content decisions and optimize our content library.
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our content remains fresh and engaging.
Requirements:
- Bachelor's degree or equivalent combination of education and experience.
- 4-7 years of experience in content marketing, digital communications, or a related field.
- Proven track record of creating compelling content that drives engagement and conversions.
- Excellent writing, editing, and storytelling skills.
- Familiarity with SEO principles and content management systems (CMS).
Compensation:The estimated annual salary for this role is $96,042, based on industry standards and market research.
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