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Marketing Operations Specialist

2 months ago

Atlanta Georgia, United States Publicis Sapient Full time

Job Overview:
We are seeking a skilled and results-oriented Marketing Operations Specialist at Publicis Sapient, a prominent B2B digital transformation consulting firm. This role is essential for shaping and establishing standards within our marketing operations team.

Role Responsibilities:
As a key contributor, you will champion best practices and fully leverage our marketing database through our marketing automation platform. Your expertise will be vital in executing email campaigns and facilitating multi-channel campaign tracking.

Your Contributions:

  • Enhance Campaign Performance:
    Maximize the capabilities of the Pardot platform by developing intricate email workflows, rules, forms, and landing pages that yield impactful marketing initiatives. This includes fostering data-driven decision-making through systematic A/B testing of email campaigns, analyzing outcomes to refine and enhance future strategies.
  • Drive Insightful Analytics:
    Utilize your skills to query our marketing database, revealing insights that pinpoint optimization opportunities and implementing modifications that bolster lead conversion strategies.
  • Refine Lifecycle Campaigns:
    Execute and enhance lifecycle campaign automation programs, ensuring that email campaign configurations, audience segmentation, and performance monitoring align with the evolving needs of the business and its audience.
  • Embrace AI and Automation:
    Stay informed about AI advancements, integrating them to significantly boost efficiency and effectiveness within our marketing operations. Keep abreast of industry trends, emerging technologies, and best practices in B2B marketing, incorporating new strategies and tools as needed.
  • Lead Project Management:
    Oversee marketing initiatives from conception to optimization, ensuring alignment with broader business objectives and delivering measurable outcomes.
  • Encourage Cross-Functional Collaboration:
    Collaborate effectively with diverse teams, including Project Managers, Industry Marketers, Country Marketers, Solution Marketers, Performance Marketers, and designers, to ensure cohesive and impactful marketing efforts.
  • Maintain Data Accuracy:
    Adhere to best practices in data governance, ensuring data accuracy, integrity, and compliance, which supports effective list segmentation and personalized marketing.
  • Assess and Report Outcomes:
    Partner with the Analytics and Insights team to create comprehensive reports on campaign performance, providing actionable insights that foster continuous improvement.