Marketing Director

4 weeks ago


Louisville, Kentucky, United States Aramark Full time

Job Summary

The Field Marketing Manager II is responsible for supporting Aramark's clients with product innovation, merchandising, and promotions. This role serves as a liaison between Aramark's Marketing team and client account locations, ensuring that client and consumer needs are met while adhering to Aramark standards.

Key Responsibilities

  • Conducts marketing research and data collection: focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
  • Develops marketing plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
  • Supports business development with Request For Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
  • Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
  • Builds relationships with clients, organization department heads, and subgroups/community groups

Requirements

  • At least 3 years of product, marketing, and/or merchandising experience
  • People management experience for at least 2-3 direct reports
  • Bachelor's degree or equivalent experience in business or marketing
  • Proven ability to increase sales and measure the impact/return on investment on implementation of programs
  • Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
  • Excellent interpersonal skills, including presentation, public speaking, and client interaction skills
  • Ability to efficiently utilize social media and MS Office products to accomplish work tasks
  • Valid driver's license and vehicle

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