Email Marketing Specialist
1 week ago
At Creative Circle, we're seeking a skilled Email Marketing Manager to develop and implement strategies that drive customer engagement and retention. This is a hybrid role, requiring onsite presence 3 times a week in Scottsdale, AZ, with the option to work from home on Mondays and Tuesdays.
Key Responsibilities:
- Develop end-to-end promotional and lifecycle-based communications programs for various customer segments across email and mobile.
- Assess and optimize performance, running operations of the database marketing team.
- Implement life-cycle strategies, marketing automation, user segmentation/scoring, surveys, and leveraging dynamic/triggered messaging to optimize campaign responsiveness.
- Support content management strategy, including inventory of current assets, mapping those to appropriate buyer personas and stage in buying journey, and identification of gaps in available content and sales tools.
- Develop and manage a dynamic campaign calendar, calendar time lines, and calendar prioritization all based upon approvals, key dates, and channel best practices.
- Execute A/B split test, audience splits, dynamic personalization, campaign attribution, email marketing tests, and leverage other testing results (web) to identify optimal messaging, design, cadence, etc. for our target audience.
Requirements:
- 5+ years of hands-on email/SMS lifecycle, marketing automation or CRM marketing experience.
- Experience in campaign and journey development, dynamic contents and personalization in email and SMS platforms.
- 2+ years' experience leading teams.
- MLM / network marketing experience is preferred.
- Familiarity with Dotdigital, HubSpot or Salesforce.
- Knowledgeable using Workfront or similar project management software.
- Adept at providing solutions and working in cross-functional areas to facilitate successful completion of projects.
About Creative Circle:
We're a dynamic company that values innovation and customer satisfaction. If you're passionate about email marketing and have a proven track record of success, we encourage you to apply for this exciting opportunity.
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