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Digital Advertising Manager

2 months ago

Philadelphia, Pennsylvania, United States Advertising Specialty Institute Full time
Job Title: Digital Advertising Specialist

At Advertising Specialty Institute, we're seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our digital advertising operations team, you will be responsible for managing digital advertising accounts, analyzing current trends, and implementing changes to ensure revenue attainment by campaign.

Key Responsibilities:

  • Develop, implement, and manage digital advertising campaigns to drive search traffic to supplier product details pages and increase Supplier ROI.
  • Analyze digital advertising accounts for optimal performance, identifying opportunities to increase impressions, clicks, ad spend, and improve CTR.
  • Develop strategies to drive search traffic to supplier product details pages and increase Supplier ROI.
  • Manage campaigns by implementing advertising campaigns and creative, testing, pacing, and monitoring delivery and reporting on ad campaigns.
  • Troubleshoot, resolve, and communicate issues affecting the delivery of a campaign.
  • Create monthly forecasts that are up-to-date and accurate, and create monthly reports highlighting account performance and providing strategic ideas for future growth and variance explanations.
  • Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI.

Requirements:

  • 1-3 years of professional experience in digital advertising or a related field.
  • Bachelor's degree in marketing, advertising, or communications preferred or equivalent experience.
  • Excellent verbal, written, and time-management skills, with analytical and problem-solving abilities.
  • Proven ability to multi-task and be flexible with day-to-day responsibilities, with excellent attention to detail skills.
  • Proven ability to be diplomatic and work with internal departments and customers, with proficiency in Microsoft Excel and ability to learn other software programs quickly.
  • Intermediate level in Microsoft suite: Word, Outlook, Access, and PowerPoint.

Benefits:

  • Medical, dental, and vision coverage available on day one of employment.
  • Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
  • 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
  • Free health and wellness programs.
  • Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
  • Day one 401(k) with company match.
  • Paid holidays, floating days, and paid time off (PTO).
  • Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI's Diversity and Inclusion Blog Posts. Visit our company career web site.