Senior Data Scientist
3 weeks ago
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents, and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico, and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, and eight distribution centers.
Job Summary:
We are seeking a strategic, collaborative, and highly analytical individual to join our Enterprise Analytics and Data Science team and work on media measurement, forecasting, and optimization. As a data scientist of Marketing Measurement & Optimization, you will be responsible for supporting the Marketing organization across a broad set of needs to help our marketers drive efficient customer acquisition and customer engagement/repeat purchase behavior.
Key Responsibilities:
- Building statistical and predictive models to forecast, analyze, and measure the impact of paid, owned, and earned media across digital and offline channels in order to drive marketing strategies at omni channels
- Empowering the marketing organization to refine their strategies, make more efficient budget allocations, and maximize their return on investment by building multi-channel performance measurement solutions
- Providing analytics support both in the planning stages of campaign development (targeting, customer behavior, performance benchmarking, etc.) and performance measurement/optimization stages
- Connecting the dots across media channels, site behavior, and customer transactions to evaluate the effectiveness of marketing campaigns and surface actionable recommendations to improve future performance
- Running forecasting and optimization scenarios to facilitate decision making process in terms of budget planning, gap analysis, and incremental budget allocation
Requirements:
- Experienced in a Data centric role with at least 2 years of fulltime experience with Data Analytics discipline
- Master's degree in Business, Economics, Statistics, Data Science, or another quantitative field
- Statistical and econometric modeling expertise
- Data ETL and processing experience
- Data automation skills and experience
- Experience and expertise on advanced analytic techniques such as machine learning, predictive modeling, and logistic regression
- Experience in advertising effectiveness analysis, marketing mix modeling, multi-touch attribution, and ROI measurement
- Working knowledge of media planning/buying and campaign management is a plus
- Knowledge and experience in using multiple third-party media platforms, such as Google Ads, Facebook Ads Manager, etc.
- Dashboarding and data visualization experience
- Excellent communication skill
- Software/Tools exposure: Big data tools - Spark SQL, Hive, Airflow, etc. Cloud Technologies - Google Cloud Platform service Programming and coding languages: R, SQL, Python Visualization tools - Looker, Tableau, or Power BI, Data Studio, etc.
What We Offer:
- A competitive salary range of $108,000 - $163,400 per year
- A comprehensive benefits package, including health and financial benefits, 401K, incentives, and PTO
- A dynamic and supportive work environment
How to Apply:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
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