Digital Marketing Specialist

3 weeks ago


Casa Grande, Arizona, United States ACO, Inc. Full time
{"Job Title": "Digital Marketing Specialist", "Job Description": "Unlock Your Potential with ACO, Inc.

At ACO, Inc., we're on a mission to care for water and make a positive impact on the world. As a Digital Marketing Specialist, you'll play a crucial role in helping us achieve this goal by developing and implementing comprehensive digital marketing strategies that drive brand awareness, traffic, and leads.

Key Responsibilities:
  • Digital Marketing Strategy: Develop and implement digital marketing strategies that align with our business goals and objectives.
  • Content Creation & Management: Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
  • SEO & SEM: Conduct keyword research and optimize website content to improve organic search rankings. Manage and optimize paid search campaigns to maximize ROI.
  • Social Media Management: Develop and execute social media strategies across multiple platforms. Monitor and analyze social media performance to provide insights and recommendations for improvement.
  • Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows. Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
  • Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance. Provide actionable insights and recommendations based on data analysis.
Requirements:
  • Education: Bachelor's degree in Marketing, Communications, Graphic Design, Web Development, or a related field.
  • Experience: 2-5 years of experience in digital marketing roles.
  • Skills: Proficiency in graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign). Strong knowledge of front-end development (HTML, CSS, JavaScript). Experience with content management systems (WordPress, Drupal). Familiarity with SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Search Console).
What We Offer:
  • Competitive Salary: We offer a competitive salary and benefits package.
  • Opportunities for Growth: We're committed to helping our employees grow and develop their careers.
  • Collaborative Environment: We're a collaborative and dynamic team that values open communication and teamwork.

We're excited to hear from you If you're passionate about digital marketing and want to join a team that's making a positive impact on the world, apply now



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