Digital Marketing Specialist
3 weeks ago
At ACO, Inc., we're on a mission to care for water and make a positive impact on the world. As a Digital Marketing Specialist, you'll play a crucial role in helping us achieve this goal by developing and implementing comprehensive digital marketing strategies that drive brand awareness, traffic, and leads.
Key Responsibilities:- Digital Marketing Strategy: Develop and implement digital marketing strategies that align with our business goals and objectives.
- Content Creation & Management: Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
- SEO & SEM: Conduct keyword research and optimize website content to improve organic search rankings. Manage and optimize paid search campaigns to maximize ROI.
- Social Media Management: Develop and execute social media strategies across multiple platforms. Monitor and analyze social media performance to provide insights and recommendations for improvement.
- Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows. Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
- Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance. Provide actionable insights and recommendations based on data analysis.
- Education: Bachelor's degree in Marketing, Communications, Graphic Design, Web Development, or a related field.
- Experience: 2-5 years of experience in digital marketing roles.
- Skills: Proficiency in graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign). Strong knowledge of front-end development (HTML, CSS, JavaScript). Experience with content management systems (WordPress, Drupal). Familiarity with SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Search Console).
- Competitive Salary: We offer a competitive salary and benefits package.
- Opportunities for Growth: We're committed to helping our employees grow and develop their careers.
- Collaborative Environment: We're a collaborative and dynamic team that values open communication and teamwork.
We're excited to hear from you If you're passionate about digital marketing and want to join a team that's making a positive impact on the world, apply now
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