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Senior Marketing Strategist
2 months ago
Epson, a prominent global player in high-quality consumer electronics and imaging solutions, is in search of a talented Strategic Marketing Manager to enhance our Consumer Latin America division.
This role encompasses the creation and execution of comprehensive marketing communication strategies aimed at bolstering our consumer product lines.
As part of a dynamic team led by an experienced manager, you will receive the guidance necessary to thrive in this position. The role offers flexibility with a hybrid work arrangement.
Key ResponsibilitiesIn alignment with Epson's established policies, your main responsibilities will include:
Strategic Planning- Collaborating with Product Management to define the strategic vision for marketing communications.
- Working in tandem with Advertising, Demand Generation, Digital Marketing, and other relevant teams to formulate positioning and overarching marketing strategies.
- Aligning requests from Latin American countries to develop impactful marketing initiatives.
- Independently managing relationships with all stakeholders involved in the execution of the marketing communication plan.
- Engaging with product and sales teams to identify business needs and relay them to the broader marketing communications team.
- Leading the creation of integrated marketing communication plans across various disciplines, ensuring collaboration among all teams to support product lines.
- Coordinating cross-functional efforts to implement the marketing communication strategy.
- Acting as a key liaison with product management to drive and monitor the development of the integrated marketing communication plan.
- Maintaining a comprehensive understanding of the product line and competitive landscape through data analysis, including market research and customer feedback.
- Utilizing customer insights to develop strategic briefs that inform actionable marketing plans aligned with business objectives.
- Overseeing product communication content throughout its lifecycle in collaboration with Product Management.
- Partnering with Advertising teams to refine positioning and marketing strategies.
- Coordinating with Web and Online Managers to ensure alignment of web strategies with overall marketing communication objectives.
- Supporting channel development and market expansion initiatives.
- Managing the consolidation of the marketing budget by product line, ensuring alignment with the established strategy.
- Assisting with product readiness processes during launches and throughout the product lifecycle.
- Collaborating with Product Management on the development of product roadmaps and marketing strategies.
- Overseeing product packaging and collateral development, serving as the liaison with internal departments as necessary.
- Bilingual in English and Spanish; proficiency in Portuguese is a plus.
- Strong interdisciplinary and intercultural communication skills.
- Results-oriented with a focus on performance and ROI.
- Experience in digital marketing and providing strategic direction on digital initiatives.
- Intermediate-level experience in B2C marketing (5-8 years), preferably within technology sectors.
- Direct experience working in the Latin American market is essential.
- A completed undergraduate degree (B.A. or B.S.) is required.
Compensation: The annual base salary for this position ranges from USD $117,757 to $195,904, depending on various factors such as experience and market conditions.
Epson America, Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status, as well as any other characteristic protected by law.
