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AI-Powered Email Marketing Specialist

1 month ago

San Francisco, California, United States Heretic Full time
Role Overview

As a Part-Time Email Marketing Manager at Heretic, you will be responsible for crafting compelling campaigns that resonate with our audience. We're seeking an experienced email manager to help run our email marketing strategy and programs. You will be responsible for creating, executing, and maintaining campaigns and email marketing plans. In this role, you will need to develop a deep understanding of our customers and their journeys, as well as work with marketing and product management to maximize business impact. You must have excellent written communication skills, a keen attention to detail, be able to manage multiple concurrent projects, and meet tight deadlines. This is a unique opportunity to help build a billion-dollar company from the ground up while learning from successful repeat entrepreneurs and a team of powerful and experienced mentors and advisors.

Key Responsibilities
  • Manage the day-to-day operations of the email program
  • Build user segmentation, based on a deep understanding of our customers and their life cycles
  • Continually drive for incremental improvements and optimizations in our lifecycle performance to deliver business results
  • Help develop and execute tests to improve conversion rates, and other key metrics
  • Measure, monitor, and report on performance metrics for all email types, deriving key insights from data and suggesting adjustments to strategy and tactics in response
  • Maintain the health of our customer databases, including deliverability, cleanup, and data integrity
  • Partner with the programs and content teams to develop the content, copy, and segmentation for our email campaigns
  • Collaborate with the rest of the marketing team to create and execute integrated, cross-channel campaigns
  • Assist with distribution efforts in channels outside of email, as needed, such as affiliate marketing