Sales and Marketing Director
3 weeks ago
We are seeking a highly skilled and experienced Sales and Marketing Director to lead our senior living community to success. As a key member of our management team, you will be responsible for developing and executing a comprehensive marketing plan to drive occupancy and meet or exceed community sales goals.
Key Responsibilities:- Develop and execute a strategic marketing plan to increase occupancy and meet or exceed community sales goals.
- Lead, coach, and mentor the sales team, setting performance targets and driving team towards achieving sales objectives.
- Manage the community's brand and reputation through effective public relations and marketing efforts.
- Conduct market research and competitor analysis to understand market trends and adjust strategies accordingly.
- Organize and participate in community events and outreach programs to promote the community and generate leads.
- Collaborate with the management team to enhance the resident experience and ensure a positive return on investment.
- Implement CRM systems to manage leads and customer interactions effectively.
- Provide regular sales forecasts and reports to senior management, highlighting successes, challenges, and strategic recommendations.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
- Minimum of 5 years of experience in sales and marketing, with at least 2 years in a leadership role within the senior living, healthcare, or related industry.
- Strong leadership skills and the ability to inspire and motivate a team.
- Excellent communication, negotiation, and interpersonal skills.
- Demonstrated ability to develop and implement successful marketing strategies.
- Proficiency in Microsoft Office Suite and CRM software.
- Knowledge of the local market and potential referral sources.
- A compassionate approach with an understanding of the needs and challenges faced by seniors.
What We Offer:
- Competitive salary: $80,000.00 per year
- 401(k) plan
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Relocation Requirements:
Parker, CO 80134: Relocation required before starting work.
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