VP of Paid Media Director

4 weeks ago

Seattle, Washington, United States Sleep Doctor Full time
About Us

Sleep Doctor is a pioneering sleep health company dedicated to empowering individuals to live healthier, happier lives through the transformative power of sleep. Founded in 2008 by Dr. Michael Breus, our mission is to provide scientifically-backed sleep solutions that address real-world challenges and improve overall well-being.

The Role

We're seeking a visionary and strategic VP of Paid Media to drive the growth of our digital direct-to-consumer brand. As a key member of our leadership team, you will be responsible for scaling our marketing efforts, leveraging a multi-million-dollar budget to deliver exceptional results. Your expertise in performance marketing, team leadership, and creative strategy will be instrumental in shaping our brand's presence and driving customer acquisition.

Key Responsibilities
  • Develop and execute a comprehensive paid media strategy to drive customer acquisition and revenue growth.
  • Lead a high-performing team of marketing professionals, fostering a culture of innovation and excellence.
  • Collaborate with internal and external creative teams to produce compelling marketing assets that resonate with our target audience.
  • Work closely with our data team to evolve our attribution model, optimizing marketing mix and ROI across channels.
  • Stay ahead of market trends and competitive landscape, informing future marketing strategies and initiatives.
  • Partner with our lifecycle team to drive customer activation and retention, maximizing long-term value.
  • Develop and implement A/B testing strategies to inform marketing decisions and improve website and customer funnel performance.
Requirements
  • 8+ years of direct experience in paid acquisition, with a proven track record of scaling digital DTC brands.
  • Experience managing multi-million-dollar marketing budgets and driving results-oriented strategies.
  • Strong leadership skills, with a proven ability to develop and retain high-performing teams.
  • Expertise in analytics, testing methods, and BI tools, including Google Analytics and Sigma.
  • Experience working in DTC, retail, or subscription companies, with a bonus for experience in digital health.
  • Genuine passion for healthcare and sleep conditions.
About Sleep Doctor

We're a rapidly growing company that prioritizes our audience's health and wellness. Our team is dedicated to providing expert-driven, audience-first experiences that make a meaningful impact. We're committed to creating a culture of innovation, collaboration, and inclusivity, where everyone has a seat at the table. If you're passionate about sleep health and driven to make a difference, we'd love to hear from you.

Compensation: $175,000 - $200,000/yr. Benefits include medical, vision, and dental insurance, 401(k) plan with matching contributions, and commuter benefits. We're an equal opportunity employer, committed to diversity and inclusion.

  • Amazon Media Director

    4 weeks ago

    Seattle, Washington, United States Advantage Solutions Full time

    Job Title: Amazon Media DirectorJob Summary:We are seeking a highly skilled Amazon Media Director to join our team at Advantage Solutions. As a key member of our media practice, you will be responsible for developing and executing successful commerce media programs for our clients.Key Responsibilities:Develop and manage Amazon search and DSP programs for...

  • Amazon Media Director

    4 weeks ago

    Seattle, Washington, United States Advantage Sales and Marketing, LLC Full time

    Job Title: Amazon Media DirectorJob Summary:We are seeking a highly skilled Amazon Media Director to join our team at Advantage Sales and Marketing, LLC. As a key member of our media team, you will be responsible for developing and executing successful commerce media programs for our clients.Key Responsibilities:Oversee and guide Amazon search and DSP...

  • Social Media Director

    1 month ago

    Seattle, Washington, United States Advantage Solutions Full time

    About the Role:We're seeking a seasoned Social Media Director to lead our Social Media team and drive winning social media strategies for our clients.This role will be responsible for developing and executing social media strategies that deliver actionable insights and trends for well-known consumer brands.The ideal candidate will be a strategic thinker, a...

  • Social Media Strategy Director

    4 weeks ago

    Seattle, Washington, United States Copacino + Fujikado Full time

    Copacino Fujikado is a Seattle-based creative agency that excels in strategic and innovative advertising approaches.We are seeking a highly skilled Social Media Strategy Director to join our team. This role will be responsible for crafting strategies that turn social platforms into powerful tools for brands.Key Responsibilities:Leverage social media...

  • Paid Media Analyst, Amazon Games

    1 month ago

    Seattle, Washington, United States Amazon Services LLC Full time

    About the RoleWe are seeking a highly skilled Paid Media Analyst to join our team at Amazon Games. As a Paid Media Analyst, you will play a critical role in driving awareness, delivering incremental players, and re-engaging lapsed players through a multichannel approach.Key ResponsibilitiesWork closely with the media team to understand their processes,...

  • Digital Media Strategist

    4 weeks ago

    Seattle, Washington, United States Advantage Solutions Full time

    Job SummaryWe are seeking a highly talented Director of Media to drive media strategy for all digital channel initiatives, including direct partnerships, programmatic media buying, paid social, and paid search. The ideal candidate will have a strong understanding of both awareness and performance digital media channels and strategies.Key...

  • Digital Media Specialist

    4 weeks ago

    Seattle, Washington, United States County of King Washington Full time

    Are you passionate about digital media and looking for an exciting opportunity to gain hands-on experience? King County TV (KCTV) is your link to regional government.This is an opportunity to be part of an innovative team and gain experience working in social media, media, and business services. As a member of our team, you will have the chance to develop...

  • Development Director

    1 month ago

    Seattle, Washington, United States Speak With Purpose (SWP) Full time

    Development DirectorSpeak with Purpose (SWP) is seeking a seasoned Development Director to lead our fundraising efforts. This role involves strategic planning and implementation of community-centric fundraising programs, including annual funds, major gifts, corporate sponsorships, and special events.Key Responsibilities:Develop and execute a strategic vision...

  • Digital Marketing Director

    4 weeks ago

    Seattle, Washington, United States PhillyTech Full time

    Job Title: Digital Marketing DirectorWe are seeking a highly experienced Digital Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of success in digital marketing, with a strong focus on strategy, execution, and team leadership.Key Responsibilities:Develop and execute a...

  • Enterprise Sales Director

    1 month ago

    Seattle, Washington, United States Placements Full time

    Enterprise Sales DirectorPlacements is seeking an experienced Enterprise Sales Director to join our team. As a key member of our sales organization, you will be responsible for driving revenue growth and expanding our presence in the digital advertising industry.Key Responsibilities:Develop and execute sales strategies to target digital publishers,...

  • Marketing Director, Americas

    4 weeks ago

    Seattle, Washington, United States Sonos Full time

    At Sonos, we're committed to creating the ultimate listening experience for our customers. To achieve this, we need a talented Marketing Director to lead our efforts in the Americas region.This role requires a well-rounded marketer with experience across e-commerce, paid media, PR, influencer marketing, CRM, and retail marketing, including visual...

  • Strategic Media Manager

    4 weeks ago

    Seattle, Washington, United States Salesforce Full time

    Job Title: Senior Manager, Media Strategy & Planning This role will be a key strategic leader within the Media Lab providing all aspects of budget and financial management for this strategically critical area of the business including quarterly and annual budget planning, assisting end-to-end procurement process, invoice tracking, and payment management....

  • Development Director

    4 weeks ago

    Seattle, Washington, United States Speak With Purpose (SWP) Full time

    Development Director OpportunityWe are seeking a seasoned Development Director to lead our fundraising efforts at Speak With Purpose (SWP). This role involves strategic planning and implementation of community-centric fundraising programs, including annual funds, major gifts, corporate sponsorships, and special events.Key ResponsibilitiesDevelop and execute...

  • Digital Media Manager

    4 weeks ago

    Seattle, Washington, United States 4000 Archdiocese Of Seattle Payroll Svc Full time

    Job Title: Digital Media ManagerJob Summary:We are seeking an experienced Digital Media Manager to join our team at the 4000 Archdiocese Of Seattle Payroll Svc. The successful candidate will be responsible for managing and executing the archdiocesan website strategy based on our specific goals and objectives.Key Responsibilities:Manage the execution of the...

  • Global Broadcast Operations Coordinator

    6 days ago

    Seattle, Washington, United States Gravity Media Full time

    About the RoleWe are seeking a skilled Global Broadcast Operations Coordinator to join our team at Gravity Media, a leading media services and solutions provider. The ideal candidate will have 3+ years of experience in video transmission, encoding and decoding, and technical operations center management.The successful candidate will work with our team to...

  • Enterprise Sales Director

    4 weeks ago

    Seattle, Washington, United States Placements Full time

    About the Role:We're seeking a highly motivated and results-driven Enterprise Sales Director to join our team at Placements. As a key member of our sales team, you will be responsible for selling our platform to digital publishers, broadcasters, and retail media organizations.Key Responsibilities:Develop and maintain strong relationships with key...

  • News Director

    1 month ago

    Seattle, Washington, United States KUOW Full time

    Job DescriptionOverviewKUOW, a leading public media organization, seeks an experienced News Director to lead its news division. As a key member of the senior leadership team, the successful candidate will be responsible for shaping the editorial vision and strategy of the newsroom, ensuring high-quality content that meets the needs of our diverse...

  • Senior Director of Marketing and Communications

    4 weeks ago

    Seattle, Washington, United States PATH Full time

    Job Title: Senior Director of Marketing and CommunicationsPATH is a global nonprofit dedicated to achieving health equity. With over 40 years of experience in forging multisector partnerships and leveraging expertise in science, economics, technology, advocacy, and more, PATH develops and scales up innovative solutions to the world's most pressing health...

  • Senior Director of Business Development and Revenue Growth

    5 days ago

    Seattle, Washington, United States The Trade Desk Full time

    Job OverviewThe Trade Desk is a leading media buying platform that helps global brands deliver a more insightful and relevant ad experience for consumers. We are seeking a highly experienced and commercially savvy Senior Director to join our team and drive revenue growth through strategic client relationships.As a Senior Director, you will be responsible for...

  • Associate Director

    4 weeks ago

    Seattle, Washington, United States Copacino + Fujikado Full time

    About UsCopacino Fujikado is a Seattle-based creative agency renowned for its strategic and innovative approach to advertising. With a history dating back to 1998, we've established a reputation for delivering impactful campaigns for a diverse range of clients. Our team thrives on curiosity, creativity, and collaboration, pushing boundaries to create work...