Global Consumer Insights Strategist for Tapestry

1 day ago

New York, New York, United States Tapestry Full time
About the Role

We are seeking a seasoned Global Consumer Insights Strategist to join our Strategy and Consumer Insights team at Tapestry, Inc. As a key member of our organization, you will play a pivotal role in advancing and developing our consumer insights roadmap and innovation strategy across our global brands.

Responsibilities
  • Manage, evolve, and create qualitative and quantitative research that is transversal and brand agnostic, such as our Multi-Country Brand Health Trackers and Category Attitude & Usage Studies.
  • Lead projects to maintain understanding of consumers across generations and global regions, including Gen Z/Gen Alpha, marketplace insights, etc.
  • Own and manage Strategic Initiative Studies around topics such as consumer omnichannel behaviors and shopper insights, connection with ESG, etc.
  • Develop and evolve Social Listening in order to track brand heat and engagement among Tapestry and competitive brands.
  • Create repeatable processes to evaluate brand partnerships and collaborations that inform brand and product strategies.
Requirements
  • 10+ years working and leading Consumer Insights departments/functions
  • Extensive client-side experience
  • Strong technical mastery of research methodologies and fundamentals (expertise in qual/quant methodologies from design to execution)
  • Solid experience with syndicated sources (e.g. NPD/Circana, IRI, MRI, Mintel, etc.)
  • Strong experience in digital analytics, social listening, futurist/innovation projects/activities
  • Highly self-motivated/self-directed and able to excel in ambiguity
  • Innate drive for actionable and tangible impact on the organization
  • Excellent written and verbal communication skills - experienced and comfortable communicating, influencing, and aligning executive-level management
Competencies
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others;
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions;
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers;
  • Dealing with Ambiguity: Can effectively cope with change;
  • Drive for Results: Can be counted on to exceed goals successfully;
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization;
  • Learning on the Fly: Learns quickly when facing new problems;
About Tapestry

Tapestry, Inc. is an equal opportunity and affirmative action employer. We pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration.

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