Marketing Coordinator

2 days ago

Baton Rouge, Louisiana, United States ASM Global Full time
Job Summary

We are seeking a highly motivated and organized Marketing Coordinator to join our team at ASM Global. The successful candidate will be responsible for soliciting venue sponsorships, group sales, and special event opportunities, as well as maintaining customer and sponsor databases and tracking systems.

Key Responsibilities
  • Solicit venue sponsorships, group sales, and special event opportunities
  • Maintain customer and sponsor databases and tracking systems
  • Create and distribute "Return on Investment Report" for all venue sponsors
  • Provide weekly updates to Sales and Marketing Manager and General Manager
  • Prepare sponsorship and advertisement proposals as needed
  • Conduct "cold calls", receive referrals, follow up on all existing clients, and look for opportunities to "upsell" existing clients
  • Maintain database and tracking system of current and potential sponsors
  • Ensure all executed copies of contracts are placed on the shared drive and hard copy retained in master file
  • Assist in coordinating the annual River Center Sponsored Event
  • Secure booths, sponsors, and restaurants – if applicable
  • Ensure all sales and marketing materials are updated
  • Maintain spreadsheet for budget
  • Send out all surveys to patrons after all ticketed events
  • Maintain and work with Nederlander National Markets on annual Broadway subscribers
  • Mail out subscription renewals
  • Take renewal/new subscriber orders over the phone
  • Upgrade patrons when available
  • Mail out season tickets
  • Group sales
  • Cold call groups & local businesses to offer group rates and grow group sales database
  • Manage School/Daycare database
  • Mail out flyers to database
  • Take orders over the phone
  • Cold call schools and daycares to offer group rates and grow group sales database
  • Assist Manager in developing Marketing Plans, which include grassroots initiatives, social media, and eblasts
  • Coordinate confirmed event announce, presale, and onsale schedule by localizing artwork as needed, scheduling content for social media and eblasts, etc.
Requirements
  • Work independently, exercising judgment and initiative with minimal supervision
  • Experience in cold calls, prospecting, maintaining client relations, and salesmanship
  • Maintain an effective working relationship with employees and others encountered through the course of employment
  • Work effectively under pressure and/or stringent schedule and produce accurate results in a fast-paced environment
  • Organize and prioritize work to meet deadlines. Remain flexible and adjust to situations as they occur
  • Follow oral and written instructions and communicate effectively with others in both oral and written form
  • Operate standard office equipment and personal computer(s) using MS Windows, MS Excel, MS Outlook, MS Word, MS PowerPoint, Adobe Photoshop, and Adobe Illustrator
Working Conditions

Requires ability to work flexible hours, including nights, weekends, and holidays, in addition to normal business hours. Physical requirements include feel and reach with hands and arms, walking, stooping, lifting up to 50 lbs. and standing for extended periods of time.

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