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Marketing and Martech Analyst

2 months ago

Albuquerque, New Mexico, United States Sandia Laboratory Federal Credit Union Full time
Job Summary:

This role is responsible for the management and optimization of marketing technology platforms, including CRM systems, marketing automation tools, and analytics platforms, to support marketing initiatives and drive business growth.

Key Responsibilities:
  • Data Analysis and Insights: Conduct data analysis to generate insights into marketing performance, customer behavior, and campaign effectiveness, using tools such as Google Analytics, Adobe Analytics, and SQL databases.
  • Marketing Dashboards and Reports: Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and communicate results to stakeholders, identifying trends, opportunities, and areas for improvement.
  • Marketing Technology Solutions: Support the implementation and integration of new marketing technology solutions, working closely with cross-functional teams to ensure alignment with business objectives and requirements.
  • Training and Support: Provide support and training to marketing teams on the use of marketing technology platforms and tools, including best practices, troubleshooting, and optimization techniques.
  • Data-Driven Marketing Strategies: Collaborate with stakeholders to define and execute data-driven marketing strategies, including audience segmentation, targeting, and personalization, to enhance customer engagement and drive conversion.
  • Industry Trends and Best Practices: Monitor industry trends and best practices in marketing technology and analytics, providing recommendations for innovation and improvement to enhance marketing effectiveness and efficiency.
  • A/B Testing and Experimentation: Conduct A/B testing and experimentation to optimize marketing campaigns and tactics, iterating on strategies based on data-driven insights and learnings.
  • Data Management: Manage marketing data and databases, ensuring data integrity, privacy compliance, and alignment with regulatory requirements (e.g., GDPR, CCPA).
  • Ad-Hoc Analysis and Special Projects: Support ad-hoc analysis and special projects as needed, providing actionable insights and recommendations to inform decision-making and drive business growth.
Requirements:
  • Excellent Interpersonal and Negotiation Skills: Excellent interpersonal and negotiation skills.
  • Strong Organizational Skills: Excellent organizational skills and attention to detail.
  • Proficiency in Microsoft Office Applications: Strong proficiency with Microsoft Office applications. Familiar and comfortable with information technology, particularly digital means of communication.
  • CRM Systems and Marketing Automation Platforms: Proficiency in CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Marketo, Eloqua), and analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong Analytical Skills: Strong analytical skills with experience in data analysis, visualization, and interpretation, using tools such as Excel, SQL, Tableau, or Power BI.
Education and Experience:
  • Minimum Five Years' Experience: Minimum five years' experience in marketing analytics, martech management or related roles, or related roles, with a strong understanding of marketing technology and data analysis techniques.
  • Minimum Bachelor's Degree or Certification: Minimum bachelor's degree or certification in marketing, business administration, statistics, computer science, or related field; or more than five years of related experience.