Digital Marketing Strategist

2 days ago


Montvale, New Jersey, United States Wealthy Recruiting Full time
Job Title: PPC Expert

Wealthy Recruiting is seeking a highly skilled PPC Expert to join our team. As a PPC Expert, you will be responsible for managing and optimizing paid digital marketing campaigns to drive traffic, leads, and conversions.

Key Responsibilities:
  • Plan, execute, and optimize PPC campaigns across Google Ads, Bing, and social media platforms.
  • Conduct in-depth keyword research, competitor analysis, and market research to identify opportunities for growth.
  • Develop and test ad copy, landing pages, and creatives to improve ROI and conversion rates.
  • Monitor daily budgets, bids, and expenses to ensure optimal performance while staying within budget.
  • Provide regular reports on campaign performance, identifying trends and recommending adjustments.
  • Implement A/B testing to improve click-through rates (CTR) and overall campaign success.
  • Collaborate closely with the marketing and sales teams to align PPC strategies with broader business objectives.
  • Stay up-to-date with industry trends, tools, and best practices in PPC to maintain competitive advantage.
Requirements:
  • Proven experience managing PPC campaigns, ideally in financial services or a related field.
  • Expertise in Google Ads, Bing Ads, and Google Analytics.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Familiarity with retargeting, display campaigns, and performance tracking tools.
  • Ability to manage high-budget campaigns effectively and meet performance goals.
  • Strong communication and teamwork skills.
Preferred Qualifications:
  • Experience in financial services or lead generation industries.
  • Certifications in Google Ads and Google Analytics.
  • Knowledge of landing page optimization and CRO (Conversion Rate Optimization) techniques.
Compensation:

Competitive salary of $80,000 - $100,000 with performance-based bonuses.

Opportunities for career advancement.



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