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Strategic Marketing Creative Director

1 month ago

Jamestown, Virginia, United States Furnitureland South Full time

Furnitureland South is seeking a highly creative and strategic-minded individual to drive the brand's creative direction and ensure cohesive and innovative marketing campaigns.

This role is pivotal in developing and implementing creative marketing strategies that align with Furnitureland South's brand objectives and drive customer engagement.

Creative Strategy:

Develop and implement creative marketing strategies that align with Furnitureland South's brand objectives and drive customer engagement.

Campaign Development:

Lead the conceptualization, development, and execution of integrated marketing campaigns across various channels.

Content Creation:

Oversee the creation of compelling and persuasive content for marketing materials, including advertisements, product descriptions, blog posts, social media posts, and website content.

Brand Management:

Ensure consistency in brand messaging, voice, and visual identity across all marketing channels and touchpoints.

Collaboration:

Work closely with cross-functional teams to align creative efforts with overall business goals.

Market Research:

Conduct market research and stay updated on industry trends to inform creative strategies.

Budget Management:

Manage and optimize budgets for creative projects and campaigns to maximize ROI.

Analytics and Optimization:

Use data-driven insights to track campaign performance and optimize future marketing initiatives.

Team Leadership:

Lead and inspire a team of creative professionals, providing guidance and mentorship.

Requirements:

A bachelor's degree in marketing or related field and three to five years of Marketing/Creative marketing experience.

Proficient in Adobe Creative Suite and understanding of CMS platforms.

Experienced in managing multiple projects from concept to delivery.

Strong understanding of marketing principles and ability to creatively derive insights from multiple sources.