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Senior Director, New Product Planning and Evidence Generation
2 months ago
CSL Behring is seeking a seasoned executive to lead the development and commercialization of new products. As Senior Director, New Product Planning and Evidence Generation, you will be responsible for defining and implementing commercial plans for pre-launch assets, working closely with cross-functional teams to identify data generation ideas and develop strategies to maximize opportunities in driving patient usage.
Main Responsibilities- Develop and execute commercial plans for new products, including market development initiatives and go-to-market strategies
- Collaborate with marketing, medical affairs, and global partners to identify data generation ideas and develop strategies to support commercialization
- Lead activities and events to build internal awareness and capabilities required for long-term success, including training and development programs
- Coordinate and ensure alignment on resources, budgets, and timelines for assigned initiatives
- Implement process improvements and tracking of key metrics to increase internal efficiencies
- Develop and maintain relationships with stakeholders, including internal teams, external partners, and key opinion leaders
- Lead a team of professionals to ensure a culture of trust and respect is established while achieving pre-launch planning commitments
- Bachelor's degree (required), MBA or MS/PhD (preferred)
- Minimum 12 years of healthcare experience, with at least 8 years in pharmaceutical or biotech sales and marketing
- Record of accomplishment in strategic and tactical/brand marketing roles, with experience in launching new and growing established products
- Strong problem-solving, analytical, written/verbal communication, and presentation skills
- Ability to influence without authority and successfully collaborate with business partners across the organization
- Top-tier consulting experience/portfolio planning, preferably in a strategic or commercial role
- Marketing experience across multiple therapeutic areas, with commercial launch experience in multiple therapeutic areas preferred
- Understanding and prior experience of high-cost biologic commercialization and reimbursement, specifically buy and bill for hospital and clinic settings preferred
- Prior direct responsibility or support in the commercialization of a gene therapy
- Leadership of commercial execution and delivery with administrative healthcare stakeholders and clinicians required
- Prior channel experience - payor marketing, account management associated with large organized systems of care preferred
- Advanced understanding and experience with commercial operations & coordination with across internal teams
