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Marketing Professional

2 months ago

Canton, Massachusetts, United States Computershare Full time
About the Role

We are seeking a highly skilled and experienced Marketing Specialist to join our team at Computershare. As a Marketing Specialist, you will play a key role in supporting the strategic development and tactical execution of marketing plans to drive awareness, engagement, and lead generation for our Governance Services division.

Key Responsibilities
  • Develop and Execute Marketing Plans: Collaborate with the marketing team to develop comprehensive marketing plans and campaigns to increase brand awareness and drive customer acquisition.
  • Manage Integrated Marketing Campaigns: Execute and project manage integrated marketing campaigns across multiple channels, including events, digital, and traditional media.
  • Create Targeted Audience Segments: Create targeted audience segments and personalized messaging strategies to optimize campaign performance and increase prospect engagement.
  • Manage New Service Launches: Manage the planning and execution of new service, solution, or product launches in coordination with cross-functional teams.
  • Develop Content: Assist in the development of content for online and offline channels, including social media, email campaigns, and sales enablement materials.
  • Support Industry Tradeshows: Support the execution of key industry tradeshows and conferences to drive brand perception, engage with target audiences, and create business development opportunities.
  • Monitor Market Trends: Monitor and research market trends, customer needs, and competitor activity to inform marketing strategies and messaging.
  • Analyze Marketing Metrics: Analyze marketing metrics and KPIs to track campaign performance and optimize strategies/tactics for maximum impact.
  • Foster Alignment: Foster alignment between marketing efforts and business objectives through collaboration with cross-functional teams, such as sales and product development.
Requirements
  • Marketing Experience: A minimum of 4 years of experience in B2B marketing, with a proven track record of developing and executing successful marketing campaigns.
  • Marketing Qualification: Equivalent of a marketing qualification, such as a degree in marketing or a related field.
  • CRM and Marketing Automation: Previous experience with customer relationship management (CRM) systems, such as Salesforce, and marketing automation platforms, such as Eloqua.
  • Adobe Creative Suite: Experience with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
  • Project Management: Ability to manage multiple projects simultaneously, with a strong ability to prioritize and manage time effectively.
  • Communication Skills: Excellent interpersonal and communication skills, with the ability to build strong relationships with stakeholders across various business functions.
About Us

Computershare is a global leader in financial administration, with over 12,000 employees across more than 22 countries. We are committed to creating a diverse and inclusive workplace, where employees feel valued, respected, and empowered to reach their full potential.

We are an equal opportunity employer, and we welcome applications from everyone. If you require disability accommodations or adjustments during your application journey, please email us at [insert email address] detailing your requirements and contact information.