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Social Media Planner

2 months ago

New York County New York, United States UNIT3C Full time

Job Summary

The Digital Media Strategist, Social is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. This role requires strong relationships with publishers and partner agencies.

Key Responsibilities

  • Assist in overarching paid social media strategy development for top-tier clients.
  • Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval.
  • Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients.
  • Manage social campaign budgets, including media authorizations and management of billing reconciliation process.
  • Interact daily and maintain rapport with digital media publishers and clients.
  • Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
  • Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.
  • Assist with social reporting needs, including developing insights for post-campaign analysis.
  • Assist in developing half-year tactical plans, ongoing media strategies & recommendations for campaigns.
  • Leverage past learnings to inform strategy & planning.
  • Attend and speak to most client meetings on an ongoing basis.
  • Assist in training & providing direction to entry-level teammates.
  • Maintain a deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors.