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Marketing Strategy Manager

1 week ago

Secaucus, New Jersey, United States Hartz Mountain Corporation Full time
Senior Brand Manager (Hybrid)

About Us:

Hartz Mountain Corporation is a leading manufacturer of pet care products in the United States. With over 95 years of commitment to excellence, we have established ourselves as a trusted household name across the country.

We are dedicated to pioneering advancements that enhance the well-being of pets, leading to happier, healthier, and longer lives. Our success is fueled by the passion and dedication of our diverse team members, who bring their unique perspectives and talents to every aspect of our work.

We strive to cultivate an inclusive and supportive work environment where individuals from all backgrounds and identities are valued and empowered to thrive. At Hartz, your contributions matter, whether collaborating in the office or embracing the flexibility of a hybrid work arrangement. Together, we empower our employees and furry companions to make a meaningful impact within our company and beyond.

We offer a range of benefits, including:

  • A hybrid work schedule with three days in-office and two days remote
  • A casual and pet-friendly work environment
  • Up to 34 days of paid time off per year
  • Paid parental leave and more
  • Competitive compensation and a 401(k) match
  • Comprehensive health insurance and other benefits

The Role …

We are seeking an experienced marketing professional to lead the development and execution of brand marketing and innovation/renovation plans for our Cat Treats category, which is our fastest growing and category leader with #1 share. This is a high-profile position requiring strong leadership and marketing skills.

You will be responsible for maintaining aggressive market share/sales and profit growth rates by focusing on developing and executing best-in-class innovation and consumer communication. You will also develop and manage the annual plan/budget, track and update sales/retail forecasts throughout the year to achieve P&L objectives. This role offers a unique opportunity to grow penetration and shape the development of an entire category.

Your Responsibilities …

  1. Develop and execute the category's 3-year growth plan, including financial and market share targets, innovation, and marketing support strategy
  2. Partner with R&D to identify and develop new products, product improvements, packaging improvements, and line extensions – conduct 3C/4P analysis and development
  3. Determine consumer market research needs and work with the Insights team to collect appropriate and actionable research to gain insights, analyze results, and translate them into growth initiatives
  4. Understand categories/segment sales performance key drivers by month (POS based and internal shipments) and forecast accurately
  5. Grow categories' profit margin consistent with company portfolio strategy
  6. Set brand strategy and develop and manage annual plans
  7. Actively manage the brand P&L and budget
  8. Support Customer Development team with insightful, clear, and impactful sales presentations to support new products and educate on category trends/consumer understanding
  9. Develop and deliver compelling sales presentations to field via SAPS, Annual Sales Meetings, and key customer calls as needed
  10. Maintain knowledge of key competitive activity, new products, product improvements, and market/channel trends within the categories to keep competitive
  11. Manage S.K.U. portfolio for the categories and inventory by working closely with cross-functional teams
  12. Develop plans to drive cost savings and productivity that will improve the category's profit margin

Requirements

You'll Need…

  • Bachelor's Degree in Business/Marketing with a minimum of 4 years' Brand Management experience in consumer-packaged goods or;
  • MBA with a minimum of 4 years' Brand Management experience in consumer-packaged goods
  • Experience with agency management in the development and execution of national advertising and media plans
  • Working knowledge of IRI/Nielsen POS and Panel Data
  • Experience managing P&L and conducting market research and analysis
  • Proficiency in Microsoft Office Suite programs