ABM and Marketing Manager
2 weeks ago
Location: Northeastern U.S. (Hybrid)
Employment Type: Full-Time/Perm
Description:
• The Account-Based Marketing (ABM) and Marketing Automation Manager will be responsible for supporting the planning, development, and execution of account-based marketing and digital marketing automation campaigns.
• This role will serve as a key strategic resource for the Digital team in supporting the broader marketing organization's content and optimization efforts.
• The ideal candidate will provide best practice guidance for digital marketing campaigns, collaborating with cross-functional teams and external agencies.
• They will play a vital role in executing the company's digital marketing strategy, leveraging enterprise systems and marketing automation tools.
• This position also involves governance and technical support for ABM and marketing automation platforms, including enhancements, migrations, and system retirements as needed.
Responsibilities:
• Serve as a key administrator and "Power User" for marketing automation and ABM systems.
• Manage enhancements, maintenance, and governance of ABM platforms.
• Act as a workstream lead for new marketing technology implementation projects.
• Plan and execute marketing campaigns, analyzing workflows, lead generation, nurturing, and scoring for optimization.
• Oversee initiatives to architect, upgrade, or enhance marketing automation systems.
• Configure and generate reports, manage user groups, and organize assets/campaigns.
• Conduct training sessions for new users and features, both online and in person.
• Develop segmentation strategies for campaign targeting.
• Collaborate with internal teams and agencies to develop and optimize digital campaigns.
• Maintain and contribute to a marketing campaign calendar.
• Provide mentorship on ABM and marketing automation strategies.
• Deliver regular updates and communications to senior management regarding projects and system enhancements.
Required Skills:
• 5+ years of experience in digital marketing, with a focus on marketing automation and account-based marketing.
• Strong understanding of digital marketing channels, marketing technology, and industry best practices.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Experience in audience and persona development for campaign targeting.
• Familiarity with website content management systems (CMS) is a plus.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Desired Skills:
• Certifications in ABM, marketing automation, or relevant platforms.
• Knowledge of privacy regulations impacting marketing technology.
Compensation:
Pay Range: $91000K-$130000K
Benefits:
A comprehensive benefits package is offered. Reach out to your Mitchell Martin Recruiter NADINE GHABRIAL, nghabrial@itmmi.com for more details.
EEO Statement:
Learn more about our EEO policy here: https://www.mitchellmartin.com/eoe-statement
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