Senior Marketing Professional

7 days ago


Secaucus, New Jersey, United States Hartz Mountain Corporation Full time
Cat Treats Category Lead

About Us:

Hartz Mountain Corporation is a leading manufacturer of pet care products, with a long history of innovation and commitment to excellence. Our mission is to provide high-quality products that meet the evolving needs of pet owners and their pets.

We believe in creating a workplace culture that values diversity, inclusion, and collaboration. At Hartz, you'll find a dynamic and supportive work environment that fosters creativity, initiative, and teamwork.

We offer a comprehensive range of benefits, including:

  • A flexible work schedule with opportunities for remote work
  • A collaborative and pet-friendly work environment
  • Generous paid time off policies
  • Paid parental leave and other family-friendly benefits
  • Competitive compensation and a 401(k) match
  • Comprehensive health insurance and other benefits

The Role …

We're seeking an experienced marketing professional to lead the Cat Treats category, which has achieved remarkable success and holds the top market share. This is a challenging and rewarding role that requires strong leadership and marketing skills.

You will be responsible for driving business growth and profitability by developing and executing innovative marketing campaigns, building strong relationships with customers and stakeholders, and analyzing market trends to inform strategic decisions.

Your Responsibilities …

  1. Develop and execute a 3-year growth plan for the Cat Treats category, including financial and market share targets, innovation, and marketing support strategy
  2. Collaborate with cross-functional teams to develop new products, product improvements, and packaging innovations
  3. Conduct market research and analysis to gain insights into consumer behavior and preferences
  4. Analyze sales performance data to identify key drivers and trends
  5. Develop and manage the annual plan and budget for the Cat Treats category
  6. Build and maintain strong relationships with customers and stakeholders
  7. Stay up-to-date with market trends and competitor activity

Requirements

You'll Need…

  • Bachelor's Degree in Business/Marketing with a minimum of 4 years' Brand Management experience in consumer-packaged goods or;
  • MBA with a minimum of 4 years' Brand Management experience in consumer-packaged goods
  • Experience with agency management in the development and execution of national advertising and media plans
  • Working knowledge of IRI/Nielsen POS and Panel Data
  • Experience managing P&L and conducting market research and analysis
  • Proficiency in Microsoft Office Suite programs


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