Consumer Product Marketing Strategist

5 days ago


New York, New York, United States Upside Full time

We are seeking a highly experienced Senior Director to lead our consumer business, reporting directly to the CMO/President. As part of our team, you will shape the expansion of our single-vertical solution into a multi-vertical platform, driving growth through consumer product adoption and revenue increase across the entire lifecycle.

The ideal candidate will develop a best-in-class Product Marketing & Growth Marketing strategy to drive consumer product adoption, customer engagement, and revenue growth. This involves leading all aspects of the company's product marketing efforts, including product positioning, go-to-market strategy, competitive analysis, and product launch execution.

You will oversee the development of the team, focused on product positioning, go-to-market strategy, product launch execution, and the processes necessary to establish a world-class Product Marketing function for all of Upside's consumer offerings.

The estimated salary for this position is $255,000 - $282,000 per year, plus equity and benefits. Additional perks include unlimited PTO, 10 federal holidays, and our annual Winter Break.



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