B2B Demand Generation Lead

1 month ago

New York, New York, United States Coast Full time
About Coast

Coast is revolutionizing the trillion-dollar U.S. B2B card payments infrastructure, focusing on the country's 500,000 commercial fleets, 10 million commercial vehicles, and 4 million commercial drivers.

Job Description

We're seeking a highly skilled B2B Demand Generation Lead to join our team. As a key member of our marketing team, you'll be responsible for driving growth through inbound self-service and sales-led motions by scaling existing channels and running experiments to establish new channels.

You'll develop campaign concepts and messaging, write copy and design briefs, and work with content producers to deliver campaign assets to Performance Marketing for execution. Your success will require deep empathy for our customers and an eagerness to get to know our customers, the industries they work in, their challenges, and opportunities to serve them.

Responsibilities
  • Own demand generation campaign strategy and results for several growing and new channels
  • Develop concepts, messaging, and ad copy for campaigns in your portfolio
  • Develop design briefs and work with designers to produce campaign deliverables
  • Execute campaigns independently, via contractors, agencies, and internal resources as the team grows
  • Develop robust experimentation program for outbound email messaging
  • Expand and own email nurture programs in partnership with product marketing and content marketing
  • Develop paid social and display retargeting campaigns
  • Continue to develop our account-based marketing initiatives
  • Measure, analyze, report, and optimize the performance of demand gen programs
  • Work with the sales team to ensure end-to-end success of your campaigns
Requirements
  • 4-6+ years in B2B marketing experience
  • Experience at a VC-backed startup with less than 100 employees
  • You're scrappy and motivated. You're no stranger to rolling up your sleeves and writing copy or making edits in Figma. You can execute independently but you can also source and manage high-quality talent to scale your impact
  • You have a firm grasp of media buying and optimization in digital and offline channels
  • Experience with funnel metrics and levers to move the needle across the entire funnel
  • Proficiency in marketing automation systems (Hubspot) and ability to navigate Salesforce to pull reports on specific campaigns and understand the status of leads in the funnel
Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity.

Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees.

We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.

Salary range: $145,000 - $175,000 annually

Signing bonus

Equity grant: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company's early stage

Benefits overview:

  • Medical, dental and vision insurance
  • Unlimited paid time off (vacation, personal well being, paid holidays)
  • Paid parental leave
  • $400 accessories allowance for home office setup to be spent on a keyboard, mouse, headphones, etc.
  • Free lunch every Friday

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