Regional Marketing Operations Director
1 week ago
MGM Resorts International is seeking a highly skilled Executive Director to lead the execution of marketing campaigns across all regional properties and channels. This role is pivotal in defining and implementing best practices and standardized procedures to ensure consistency and optimization of marketing efforts and resources.
Key Responsibilities:- Lead the strategic execution of multi-channel marketing campaigns across all regional properties, ensuring alignment with overall business objectives and customer engagement strategies.
- Develop and execute innovative marketing campaigns, conducting rigorous testing to refine approaches, and ensuring the seamless integration of campaigns and data across various channels.
- Oversee the final deployment of marketing campaigns to customers, ensuring the team conducts thorough error checks to ensure accuracy and effectiveness across all channels.
- Define and implement best practices for database segmentation and customer engagement processes, optimizing marketing efforts and resource utilization across all regional properties.
- Train and mentor managers and specialists to ensure accurate and timely execution of marketing campaigns, fostering a culture of continuous improvement and excellence.
- Collaborate with Commercial Analytics, Data Science, IT, and Digital teams to troubleshoot and resolve customer issues, ensuring seamless campaign execution and data integration.
- Conduct rigorous spot-checking within campaigns to ensure compliance with established rules and standards, maintaining high-quality execution.
- Manage test-and-learn processes to ensure proper setup and analysis can be performed and implements changes based on key learnings to enhance future marketing efforts and drive innovation.
- Develop and maintain offer tables for regional properties, ensuring consistency and accuracy in campaign offers across all channels.
- Work closely with regional properties to assemble compelling copy and creative assets for marketing campaigns, ensuring brand consistency and effectiveness across email, direct mail, web, and mobile app channels.
- Operationalize successful personalization pilots across regional properties, leveraging insights from the personalization team to enhance customer engagement and drive results.
- Provide leadership and coaching to employees, identifying personal goals and developmental needs, ensuring completion of required training, and conducting periodic performance evaluations.
- Foster a positive work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction.
- Lead quality hiring, training, and succession planning processes that support the company's diversity commitment.
Requirements:
Bachelor's Degree or equivalent experience
4+ Years of Prior Relevant Experience Leading Marketing Operations
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