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Product Marketing Manager

2 months ago

Bethesda, Maryland, United States HelioCampus Full time
Company Overview and Position Summary

About HelioCampus: HelioCampus is an innovative EdTech organization focused on empowering higher education institutions to tackle contemporary challenges through data-centric solutions. As a leader in the sector, we are dedicated to delivering cutting-edge strategies that promote sustainable success within the educational framework.

Position Overview: We are in search of a skilled Product Marketing Manager to enhance our vibrant team. In this capacity, you will work closely with the Senior Director of Product Marketing to spearhead strategic projects and implement product marketing activities. Your contributions will be vital in shaping product positioning, crafting sales narratives, conducting competitive assessments, and ensuring our external communications resonate with market demands.

Key Responsibilities:

  • Develop detailed buyer personas and establish positioning for diverse business lines
  • Oversee comprehensive go-to-market plans for new product launches
  • Support sales initiatives through the provision of tools, training, and market insights
  • Create engaging content for thought leadership and case studies
  • Lead the Request for Proposal (RFP) process across all business lines
  • Monitor competitive landscape and equip the sales team with necessary tools and training

Qualifications:

  • Preferred Bachelor's degree with 3-5 years of experience in B2B marketing
  • Experience in product marketing within the higher education sector is advantageous
  • Strong skills in project management and collaboration
  • Familiarity with CRM and Marketing Automation platforms
  • Willingness to travel occasionally as required

Work Environment and Benefits:

This position is primarily remote, with occasional travel required. We offer a competitive salary, comprehensive healthcare benefits, a 401(k) plan with company matching, flexibility for remote work, parental leave, and a collaborative workplace culture.

Commitment to Diversity:

HelioCampus is an equal opportunity employer, committed to creating a diverse and inclusive workplace where every individual is valued and respected.