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Digital Marketing Account Specialist

1 month ago

Marquand, Missouri, United States Audacy Full time

**About Audacy**

Audacy is a leading audio content and entertainment company that offers a unique blend of local music, news, and sports brands. As a Digital Marketing Account Specialist - Search Engine Optimization, you will be part of our centralized revenue operations team, responsible for managing client SEM accounts and delivering exceptional results.

**Key Responsibilities**

  • Utilize industry-leading tools to estimate campaign budgets and provide valuable insights to our sales team.
  • Design and implement effective keyword strategies to maximize client performance and exceed objectives.
  • Monitor and optimize account performance based on industry standards and best practices.
  • Budget adjustments are crucial in accurately spending clients' budgets throughout the month and their entire lifespan.
  • Serve as the primary point of contact for analyzing account performance and communicating key findings to our sales team.

**Required Skills and Qualifications**

  • A bachelor's degree or relevant experience in digital marketing or a related field.
  • Paid search or digital media advertising experience is highly preferred.
  • Proven expertise in keyword research tools and the ability to leverage them to set up and expand SEM campaigns.
  • Familiarity with Google Ads, Bing Ads, or other PPC platforms.
  • Proficiency in Microsoft Office Suite and Google Workspace.
  • The ability to work collaboratively with cross-functional teams, manage multiple projects simultaneously, and thrive in a fast-paced environment.
  • Exceptional analytical, verbal, and written communication skills.

**Benefits and Opportunities**

Audacy offers a comprehensive benefits package, including health care coordination, medical, dental, vision, telemedicine, flexible spending accounts, health savings accounts, disability insurance, life insurance, critical illness insurance, hospital indemnity insurance, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

**Location and Salary**

This role can be performed remotely from any of Audacy's 48 markets. The anticipated starting salary range for this position is $62,500 to $72,500 per year, taking into account education, experience, location, and internal/external equity.