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Bilingual Social Copywriter
2 months ago
Job Overview
Position Summary
We are seeking a passionate and innovative Bilingual Social Copywriter who will play a pivotal role in advancing our agency's creative vision. This individual will collaborate closely with an art director to generate compelling ideas across various communication channels, adapting to the ever-evolving landscape of media and technology. A strong background in digital marketing is essential, along with a commitment to creative excellence. The ideal candidate will possess a blend of organization, communication skills, and a fervent enthusiasm for groundbreaking concepts. Fluency in both Spanish and English is required, with equal proficiency or a stronger command of Spanish.
Reporting Structure
Reports to Associate Creative Director(s).
Key Responsibilities
- Generate, brainstorm, and develop creative concepts and executions tailored for social media.
- Exhibit exceptional writing skills, with the ability to adapt to various tones and styles.
- Demonstrate a proven track record of crafting engaging copy for social media posts, digital content, advertising campaigns, video scripts, and storyboards.
- Maintain extensive knowledge of current social media platforms and stay informed about emerging trends.
- Possess a deep understanding of metrics and optimization strategies.
- Be knowledgeable about paid media and the unique advertising opportunities available on different platforms.
- Illustrate how creative ideas align with both brand and media strategies.
- Ensure adherence to visual communication and brand standards.
- Collaborate with multidisciplinary project teams to assess client needs and objectives.
- Respond to feedback promptly and effectively.
- Take responsibility for concepts and copy presented in creative decks to clients.
- Present creative concepts internally and to clients.
- Deliver high-quality work that meets business objectives.
- Thrive in a fast-paced, high-pressure environment.
- Manage multiple campaigns simultaneously, often under tight deadlines.
- Oversee the production process, collaborating closely with designers and producers on various projects.
- Stay curious about the latest marketing trends, digital tools, and evolving communication methods.
- Keep abreast of clients' industries, business landscapes, and product strategies.
- Maintain resilience, as copy will undergo multiple revisions.
Qualifications
- A minimum of 3 years of experience as an advertising copywriter.
- A portfolio or reel showcasing the ability to engage diverse audiences with strong conceptual ideas across various media.
- A collection of work that includes campaigns targeting the Hispanic-American demographic.
- Strong experience in digital and social media.
- A portfolio featuring 360-degree campaigns is a plus.
- Must be bilingual in English and Spanish.
