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Marketing and Sales Coordinator

2 months ago

Stuart, Florida, United States Martin County, FL Full time
Job Summary

This is a professional-level position that requires the development of marketing materials to promote the Parks and Recreation Department and the creation and implementation of sales strategies to increase group sales and sponsorships for special facilities and programs.

Key Responsibilities
  • Develop and update a portfolio with the departmental offerings for group sales, sponsorships, and advertisement.
  • Research, identify, and propose new business opportunities and fees to increase revenue generated by group sales, sponsorships, and advertisement.
  • Develop and maintain relationships with key decision-makers at corporate accounts, schools, local not-for-profit organizations, and other group organizations.
  • Customize group packages and proposals to meet the needs and preferences of the clientele.
  • Coordinate with facility managers the logistics for group reservations, including ticketing, catering orders, and special requests.
  • Provide exceptional customer service throughout the sales process from initial inquiry to post-event follow-up.
  • Collaborate with facility managers and administrators to create targeted campaigns and promotions to drive group sales.
  • Meet or exceed sales targets and goals through effective prospecting, negotiation, and closing strategies.
  • Stay informed about industry trends, competitor offerings, and market developments to identify new sales opportunities.
  • Provide and/or coordinate facility tours for prospective clients.
  • Call, visit, email, and follow up with prospective clients to secure group sales, sponsorships, advertisements, donations, and in-kind collaborations.
  • Attend networking functions and conduct sales presentations as scheduled.
  • Enlist the participation of the Marketing Manager and facility managers as needed to close sales.
  • Produce activity and sales/marketing reports.
  • Develop creative social media content, including captions, graphics, and videos, to engage and attract potential customers, promote the department's special facilities, and increase group sales.
  • Monitor and respond to customer reviews, comments, and questions about Parks and Recreation facilities and programs on review websites and social media channels.
  • Create and maintain content for email newsletters, including but not limited to the ones for Sailfish Splash Waterpark, Sailfish Sands Golf Course, and Parks and Recreation Department as a whole.
  • Solicit and fulfill sponsorship, advertisement, and in-kind exchange agreements.
  • Assist the Marketing Manager and Senior Marketing Coordinator in updating the department's Marketing Plan.
  • Assist with maintaining all Parks and Recreation internal websites and listings of departmental facilities on external websites.
  • Follow the County's ADA guidelines in the creation of promotional materials and website content.
  • Produce and distribute marketing materials to promote the department's special facilities, programs, sponsorship opportunities, and group sales, ensuring all content is on-brand and consistent with County standards in terms of style, quality, and tone.
  • Required to work regular weekends, evenings, and holidays to adequately manage group sales events, special events, and social media accounts managed by the Department.
  • On-site photographer/videographer at special facilities and events.
Requirements
  • Graduation from an accredited four-year college or university with a bachelor's degree in Marketing, Business/Public Administration, Public Relations, or related field.
  • Two (2) years' experience in sales, group sales, and marketing work.
  • Must possess a valid Florida Driver's License.