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Paid Media Specialist

1 month ago


Cary, North Carolina, United States Insight Global Full time
Job Title: Paid Media Specialist

We are seeking a highly skilled Paid Media Specialist to join our team at Insight Global. As a Paid Media Specialist, you will play a critical role in executing digital media strategies, conducting experiments, and analyzing insights to drive business growth.

Key Responsibilities:

  • Develop, manage, and optimize digital campaigns across multiple platforms, including Facebook, Google AdWords, TikTok, Twitter, and Snapchat.
  • Monitor campaign performance, analyze key metrics, and optimize strategies to achieve maximum ROI and exceed KPIs.
  • Build and maintain relationships with media partners to enhance campaign reach and effectiveness.
  • Conduct robust A/B testing to refine acquisition strategies and maximize returns on investment.
  • Stay up-to-date with the latest trends in digital media buying and user acquisition.

Requirements:

  • 3-5 years of hands-on experience in configuring paid media campaigns in platform within one or more of the following digital advertising platforms (Facebook, Google AdWords, TikTok, Twitter, and/or Snapchat).
  • Proven track record of handling large budgets of 1M+ and working in a high-volume, fast-paced environment in entertainment or gaming.
  • Ability to handle multiple campaigns simultaneously and work effectively in a team environment.
  • Strong analytical skills with an understanding of the creative development process in media campaigns.
  • Proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment.

About Us:

Insight Global is a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.