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Lead Marketing Automation Strategist

2 months ago

New York, New York, United States EHE Health Full time
Job Overview

About Us:

EHE Health stands as a premier national provider of preventive healthcare solutions, collaborating with mid- to large-sized organizations to promote the health of their workforce and dependents. Through thorough screenings and diagnostics, we facilitate early intervention for health risks. Recognized by Fortune Magazine and Great Place to Work as one of the top workplaces in the healthcare sector, EHE Health operates from New York City, boasting over 200 health clinics and practices nationwide, supported by a carefully selected network of primary care professionals and clinicians.


Recently, EHE Health entered into a transformative partnership with Consello Capital, the private equity arm of Consello. This collaboration harnesses Consello's expertise in scaling high-growth enterprises and its vast network of industry leaders, paving the way for unprecedented advancements in our mission to revolutionize preventive healthcare.


Position Summary:

EHE Health is in search of a skilled Senior Marketing Automation Manager to spearhead the development and execution of our automated marketing initiatives. This individual will be the primary authority on all email-related activities, overseeing the setup, deployment, and analytical assessment of our comprehensive multi-touch email nurture streams.


Key Responsibilities:
  • Act as the main point of contact for constructing and launching multi-touch, logic-driven nurture streams within Salesforce Marketing Cloud.
  • Manage and enhance various email segmentation criteria in Salesforce Marketing Cloud, ensuring compliance with specific client preferences regarding email frequency, content personalization, and audience targeting for optimal engagement.
  • Serve as the principal Salesforce Marketing Cloud power user, overseeing its maintenance and ongoing development.
  • Analyze campaign performance and implement enhancements based on data-driven insights.
  • Establish, maintain, and document scalable processes that ensure adherence to best practices for our go-to-market strategies.
  • Troubleshoot system integrations and drive the implementation of new systems as necessary.
  • Conduct campaign analytics and reporting, sharing insights with relevant departments to drive program improvements.
  • Oversee the end-to-end production process for email campaigns.
  • Enhance email campaign results through testing of subject lines, creative elements, and copy.
  • Maintain expertise in email best practices, deliverability, and compliance with CAN-SPAM regulations.
  • Ensure consistent rendering of email campaigns across various webmail and app-based email clients.

Qualifications:
  • Bachelor's degree in a technical or analytically oriented field (e.g., Science, Technology, Finance).
  • Minimum of 4 years of experience in marketing automation, preferably with Salesforce Marketing Cloud.
  • Proficiency in HTML, CSS, and content design relevant to the creation and deployment of email campaigns.
  • Familiarity with basic SQL queries.
  • Experience in executing A/B and multivariate testing initiatives.
  • Aptitude for troubleshooting and resolving basic rendering issues in email code.
  • Experience with Salesforce.
  • Background in marketing funnel automation, operations, and analytics.
  • Proven ability to construct complex nurture streams.
  • Comfortable working in a dynamic marketing environment.
  • Exceptional organizational skills and meticulous attention to detail.
  • Adept at managing competing demands and expectations.
  • Demonstrated analytical skills.
  • Advanced proficiency in MS Excel.
  • Experience in web analytics and web development is a plus.
  • Excellent written and verbal communication skills.

Benefits:
  • Competitive salary.
  • Comprehensive medical, dental, vision, life, and disability insurance.
  • Employer-matched 401(k) plan.
  • Tuition reimbursement.
  • Access to wellness clinics for employees.
  • Gym membership.

The salary range for this position is determined by various factors, including the candidate's experience, qualifications, and skills.


EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.

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