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Email Marketing Specialist

2 months ago

Chicago, Illinois, United States William Blair Full time
Job Title: Email Marketing Associate

At William Blair, we are seeking a highly skilled Email Marketing Associate to join our team. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversion.

Key Responsibilities:
  • Develop and execute email marketing campaigns that align with our business objectives and messaging strategies.
  • Collaborate with cross-functional teams to identify target audiences, key messaging, and delivery recommendations.
  • Design and develop email content layouts and features for approval, ensuring consistency with our brand guidelines.
  • Monitor project activities to ensure campaigns are executed according to plan and report any issues or risks to management.
  • Conduct A/B testing to optimize email engagement rates and perform quality assurance testing across multiple mailboxes and devices.
  • Monitor performance metrics for email campaigns and report results to key stakeholders.
  • Assist with training on best practices for email marketing and serve as the initial point of contact for email marketing questions or issues.
Requirements:
  • Bachelor's degree in Marketing, Digital Communications, or a related field.
  • 5+ years of experience in digital marketing, including relevant email marketing experience.
  • Proficiency in email marketing platforms and advanced communication, writing, and editing skills.
  • Ability to simplify complex subject matter and make it engaging and interesting.
  • Understanding of engagement metrics and attention to detail.
What We Offer:

At William Blair, we offer a dynamic and inclusive work environment, opportunities for professional growth and development, and a competitive compensation package.