Director of Marketing and Sales

1 day ago


Newport, Kentucky, United States Herschend Family Entertainment Full time
Job Summary

We are seeking a highly skilled and experienced Marketing and Sales Director to join our team at Herschend Family Entertainment. As a key member of our leadership team, you will be responsible for developing and executing marketing and sales strategies to drive business growth and revenue.

Key Responsibilities
  • Develop and execute annual marketing and sales plans to achieve business objectives
  • Lead a team of sales and marketing professionals to achieve business objectives
  • Oversee the development and implementation of membership programs, promotions, and events
  • Manage public relations and social media strategies
  • Develop and implement sponsorship agreements
  • Author campaign briefs and review advertising strategy
  • Plan and administer the annual marketing budget
  • Lead consumer research and identify growth opportunities
  • Represent the company in the local community and industry-related meetings
Requirements
  • 10+ years of progressive marketing or ticket sales experience
  • Minimum four years of leadership experience
  • Bachelor's Degree in business or marketing
  • Experience in for-profit attractions, theme parks, museums, or sports franchises
  • Business leadership skills and ability to inspire and motivate teams
  • Ability to work independently and cooperatively as part of a team
  • Advanced Microsoft Excel skills and adoption of technology
What We Offer
  • Comprehensive medical, dental, and vision insurance
  • 40 sick hours, 40 personal hours, 8 Holidays, 80 Vacation Hours annually
  • Profit Sharing and 401K Plan with company match
  • Free entrance for you and your dependents
  • Earn 1 General Admission complimentary ticket, that you can give to anyone, per pay period
  • Discounts at Sharky's Café, Sweet Dreams Candy Company, the gift shop and souvenir photography
  • Discounted tickets and annual passes for friends and family
  • Training and development
  • Pay range: $78,000 to $136,000 annually
  • Bonus Incentive plan
About Us

Newport Aquarium, one of the many properties owned by Herschend Family Entertainment, prides itself on creating memories worth repeating. Our Core Values - greatly exceeding guest expectations, serving others, creating emotional connections, and constantly improving - give us purpose and guidance.



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