Digital Marketing Specialist
3 days ago
We are seeking a highly skilled Digital Marketing Coordinator to join our team at Franklin Mountain Packaging. The successful candidate will be responsible for developing and implementing digital marketing strategies to optimize marketing effectiveness and enhance user experience.
Key Responsibilities- Administer and execute promotions through all available digital marketing channels, including mobile, TV, E-books, and video marketing.
- Contribute to website content as needed.
- Conduct keyword research and curate content with the sales team based on keywords to drive traffic and generate sales.
- Plan and implement search engine marketing campaigns.
- Gather and evaluate web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.
- Create reports on analytics and campaigns to present to senior management and the corporate marketing team.
The work environment characteristics described here are representative of those encountered by an employee while performing the functions of this job.
- While performing the duties of this job, the employee will work in an office and be regularly exposed to the manufacturing environment.
- The noise level in the work environment will require PPE.
- While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear.
- The employee must frequently use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
- Associate degree or higher, preferred
- Minimum one year of experience working with digital marketing campaigns.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Experience using data analytics software for research.
- Excellent communication and presentation skills.
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Santa Teresa, New Mexico, United States Franklin Mountain Packaging Full time{"Job Title": "Digital Marketing Coordinator", "Job Summary": "At Franklin Mountain Packaging, we are seeking a highly skilled Digital Marketing Coordinator to join our team. This role will be responsible for developing and implementing digital marketing strategies to optimize marketing effectiveness and enhance user experience.Responsibilities:* Administer...
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