Brand Manager

4 weeks ago

Philadelphia, Pennsylvania, United States Essity Full time

About the Role

Essity Consumer Goods is seeking an experienced Brand Manager to develop and implement brand strategies that drive customer engagement and increase market share for the TENA brand in the US market.

The ideal candidate will have a strong understanding of market trends, creative mindset, excellent communication skills, and a proven track record of successful brand management in a fast-paced environment.

Key Responsibilities

  • Develop and execute brand strategies that align with overall business objectives and target audience preferences
  • Lead brand campaigns and initiatives to drive brand awareness, customer engagement, and loyalty
  • Develop and coordinate ATL/BTL communication activities aligned with Global Brand guidelines and Global Brand Communication assets
  • Manage the interface with product development and coordinating and/or driving global and local product launches
  • Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service
  • Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints
  • Manage brand budgets and allocate resources effectively to maximize ROI
  • Oversee the development of brand assets, including visual identity, messaging, and brand guidelines
  • Monitor and evaluate brand performance metrics to track progress and identify areas for improvement

Requirements

  • Bachelor's degree in Marketing, Business, or related field; MBA a plus
  • Five plus (5+) years of brand management, marketing, or related field preferably in Consumer Packaged Goods, Business to Consumer
  • Creative thinking and innovation mindset; previous experience in campaign creation/idea generation; digital and traditional marketing expertise a plus
  • Previous experience with launching new products, developing complex marketing plans, external agency management, media planning preferred
  • Strong analytical and problem-solving skills; strong proficiency in Circana/syndicated data applications a plus
  • Value creation & financial acumen; prior P&L management a plus
  • Moderate understanding of research methodologies; ability to provide input and guidance in testing and activate against results
  • Excellent communication and interpersonal skills
  • Ability to work effectively in a fast-paced, dynamic environment and with multifunctional teams

About Our DEI Culture

At Essity, care, collaboration, and inclusion are more than buzzwords, they are practiced on an everyday basis. We strive to create a culture that is diverse, equitable, and inclusive, where everyone feels valued and empowered to contribute their best work.

We believe that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously addressing our ambitious climate targets.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits

Competitive annual salary + annual incentive bonus + benefits

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

PTO offering with Paid Holidays

Voluntary benefits to include:

critical illness, hospital indemnity, and accident insurance

Employee discounts program

Scholarship program for children of Essity employees

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