Media Planning Director

3 weeks ago


Springfield, Massachusetts, United States Market Mentors Full time
Job Description

As a Media Director at Market Mentors, you will play a critical role in driving business growth through strategic media planning and execution.

  1. Team Development & Account Oversight
  2. Key Responsibilities:
  3. Execute media plans and buying, providing leadership, coaching, and professional development to the media team.
  4. Set a high bar for creativity, strategic rigor, and account management that inspires the team.
  5. Produce work that delivers on client goals and gains industry recognition for its creativity and results.
  6. Clearly identify and communicate key media deliverables in terms of accountability and performance, building corresponding internal and external timelines.
  7. Communicate effectively with agency leadership.
  8. Oversee internal/external team communications.
  • Client Management & Strategic Insight
  • Key Responsibilities:
  • Develop and maintain effective client relationships.
  • Establish a true partnership in clients businesses by gaining and maintaining a deep understanding of business needs and issues faced.
  • Maintain a vocal, visible role in all major internal and client meetings.
  • Formulate and recommend long-term strategic plans that generate measurable results, with a focus on new and emerging media opportunities to help drive the clients and agencys business.
  • Ascertain client needs and key media challenges and recommend effective solutions.
  • Oversee the development of media recommendations and POVs.
  • Constantly seek and create creative opportunities in both media choice and usage to increase visibility/impact; seek to merchandise the media teams work to clients.
  • Provide media staff with higher-level client perspectives, insights, goals, and strategies.
  • Maintain thorough, up-to-date knowledge of clients businesses (market share, business priorities, key competitor strategies, etc.); monitor progress and accuracy of all communication plans, assignments, and projects.
  • Correlate and analyze multiple data points from agency sources including syndicated research and proprietary agency research, as well as client data, shares, brand health tracking, etc., and draw conclusions from data.


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