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We are seeking a highly skilled Marketing Cloud Administrator to join our team at Boston University Development & Alumni Relations. As a key member of our team, you will be responsible for designing, developing, and maintaining robust alumni and donor marketing campaigns using Salesforce Marketing Cloud.
Key Responsibilities- Configure, manage, and support Marketing Cloud environment, including journeys, data extensions, users, user roles, connectors, and integrations.
- Help prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud and from other technology platforms.
- Keep up to date with Marketing Cloud releases, proactively research and make recommendations to optimize marketing activities through new features.
- Provide technical guidance and training for building sophisticated email campaigns and customer journeys.
- Develop test and measurement strategy with marketing team to track success of marketing campaigns.
- Support and maintain Preference Center and rules within Marketing Cloud to give DAR users better management with college communications messages and engagement.
- 5+ years of relevant experience in marketing, computer science, or equivalent combination of education, certifications, and experience.
- Strong knowledge of best practice marketing design techniques, basic knowledge of HTML, and technical expertise regarding audience segmentation, data models, and data mining.
- Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, with an ability to communicate to business leaders.
- Prior experience with Salesforce Marketing Cloud, including certifications, is preferred.
Boston University Development & Alumni Relations is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. We are an equal opportunity employer and welcome applications from diverse candidates.
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